Endeavor is a global leader in sports and entertainment, encompassing a diverse portfolio that includes talent representation, brand licensing, full-service marketing, and premium sports and entertainment properties. Founded in 2009 through the merger of the William Morris Agency and Endeavor Talent Agency, Endeavor has grown to become a significant force in the industry.

Talent Representation

At the core of Endeavor's operations is WME (William Morris Endeavor), a premier talent agency representing a vast array of artists and content creators across various sectors. These include film, television, music, theater, digital media, and publishing.

WME's extensive roster includes some of the most influential figures in the entertainment industry. It provides comprehensive services tailored to the unique needs of each client.

Brand Licensing and Marketing

IMG, a key component of Endeavor, specializes in brand licensing, event management, and media production. IMG's Licensing division manages licensing programs for numerous renowned brands, media franchises, events, trademarks, and talent. This ensures strategic brand positioning and growth.

Additionally, 160over90, a full-service cultural marketing agency within Endeavor, connects brands with consumer interests through innovative marketing strategies and campaigns.

Premium Sports and Entertainment

Endeavor's sports and entertainment segment features TKO Group Holdings, a premium company comprising the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). This entity focuses on live events and media rights, offering fans unparalleled access to top-tier sports entertainment.

Endeavor also owns a 20% stake in Fifth Season (formerly Endeavor Content), a film and television production company. The remaining 80% is owned by South Korean entertainment and retail company CJ ENM.

Global Presence

Headquartered in Beverly Hills, California, Endeavor operates globally with offices in major cities worldwide. The company employs over 10,000 individuals across more than 35 countries and territories. This reflects its expansive reach and influence in sports and entertainment sectors.

Locations:

Las Vegas, NV, USA

Recent Developments

In April 2024, private equity firm Silver Lake announced a deal to take Endeavor private, valuing the company at $13 billion. This strategic move is expected to streamline Endeavor's operations and focus on talent representation and premium sports and entertainment properties.

Endeavor's comprehensive suite of services and strategic acquisitions have solidified its position as a dominant entity in the global sports and entertainment landscape, continually shaping the industry's future.

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