El Pollo Loco Holdings
About The El Pollo Loco Holdings
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El Pollo Loco Holdings, Inc., headquartered in Costa Mesa, California, is a leading quick-service restaurant chain renowned for its signature citrus-marinated, fire-grilled chicken. Established in 1980, the company has grown to operate nearly 500 locations across the United States.
Its locations span multiple states including California, Nevada, Arizona, Texas, Colorado, Utah, and Louisiana.
Locations
- Costa Mesa, California (headquarters)
- California
- Nevada
- Arizona
- Texas
- Colorado
- Utah
- Louisiana
- Las Vegas, NV, USA
The cornerstone of El Pollo Loco's menu is its fire-grilled chicken, marinated daily in a blend of citrus and spices, then grilled over an open flame for approximately 60 minutes. This process imparts a distinctive smoky flavor and tender texture to the chicken.
The menu features a variety of items crafted from this signature chicken, such as burritos, salads, tostadas, bowls, stuffed quesadillas, and chicken entrees. Additionally, the restaurant offers:
- Quesadillas
- Nachos
- Tostadas
- Salads
- Family meals
- Bowls
- Burritos
- Fire-grilled combos
- Tacos
- Snacks and sweets
- Kids' meals
- A selection of sides, drinks, and salsas
Financial Performance
In 2024, El Pollo Loco Holdings reported revenues of $473.01 million, marking a 0.93% increase from the previous year. The company's net income for the same period was $25.68 million, reflecting a 0.51% increase.
Leadership
The company is led by CEO Elizabeth "Liz" Williams, who joined in March 2024. Prior to her tenure at El Pollo Loco, Ms. Williams held leadership positions at Outfox Hospitality, Foxtrot, and Drybar Holdings.
She also served as President of Taco Bell International and Global Chief Financial Officer of Taco Bell during her tenure at Yum! Brands.
Growth and Expansion
El Pollo Loco Holdings continues to expand its footprint, planning to open one to two company-operated restaurants and eight to nine franchised locations in fiscal 2025.
The company is also exploring opportunities to enter new markets, including Northern California and Oregon, through strategic partnerships with experienced franchise operators.
Summary
El Pollo Loco Holdings, Inc. offers a unique dining experience centered around its signature fire-grilled, citrus-marinated chicken, complemented by a diverse menu of Mexican-inspired dishes.
With a strong financial performance and strategic growth initiatives, the company remains a prominent player in the quick-service restaurant industry.