CONNECT, powered by American Family Insurance
About The CONNECT, powered by American Family Insurance
Industry
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CONNECT, powered by American Family Insurance, is a dynamic insurance provider specializing in a comprehensive range of coverage options. These include auto, home, condo, renters, umbrella, and specialty insurance.
Operating under the umbrella of American Family Insurance, CONNECT offers tailored insurance solutions designed to meet the diverse needs of its clients.
Company History
Established in 1987 as IDS Property Casualty Insurance Company, the company has undergone significant transformations. In 2005, it rebranded as Ameriprise Auto & Home Insurance following its spin-off from American Express Financial Corporation.
In 2019, American Family Insurance acquired Ameriprise Auto & Home Insurance, leading to the rebranding as CONNECT, powered by American Family Insurance, in 2020.
Business Model and Partnerships
CONNECT's business model is distinctive, focusing on strategic partnerships to reach customers. Notably, it collaborates with Costco Wholesale to offer exclusive discounts to Costco members, enhancing the value proposition for its clientele.
This approach has contributed to its growth, with over 500,000 Costco members having switched their auto insurance coverage to CONNECT.
Headquarters and Locations
The company operates primarily from its headquarters in De Pere, Wisconsin, and maintains an office in Phoenix, Arizona. These locations serve as hubs for its operations, ensuring efficient service delivery across various regions.
Locations:
- De Pere, Wisconsin
- Phoenix, AZ, USA
Customer Commitment
CONNECT is committed to providing high-quality, affordably priced insurance policies, backed by the trusted reputation of American Family Insurance.
Its dedication to customer care is encapsulated in its "Handle With Care" philosophy, reflecting a culture that values personalized service and attention to detail.