Carter's, Inc. is a leading American designer and marketer of children's apparel, renowned for its extensive range of high-quality clothing and accessories for infants and toddlers. Established in 1865 by William Carter in Needham, Massachusetts, the company has grown to become a household name.

It offers a diverse selection of products that cater to the needs of young children, combining style, comfort, and durability in all items.

Product Range and Brands

Carter's offers a comprehensive array of products, including core categories such as:

Apparel: From everyday wear to special occasions, including bodysuits, pajamas, dresses, and outerwear.
Accessories: A selection of items like socks, hats, and blankets to complement their clothing lines.

The company markets products under several brands apart from its flagship Carter's label:

OshKosh B'gosh: Acquired in 2005, known for durable denim and classic styles.
Skip Hop: Offers innovative products for babies and toddlers such as toys, gear, and feeding accessories.
Exclusive Retailer Brands: Developed exclusive lines for major retailers:

Just One You and Precious Firsts for Target
Child of Mine for Walmart
Simple Joys for Amazon

These collaborations expand Carter's reach while maintaining its commitment to quality and style.

Retail Presence

As of May 2025, Carter's operates over 1,220 stores across the United States.

California hosts approximately 12% of all Carter's locations, reflecting the brand's strong market footprint.

The company’s headquarters are located in Atlanta, Georgia, specifically at Phipps Tower in the Buckhead area.

Locations

Atlanta, GA, USA - Headquarters at Phipps Tower in Buckhead

Online Shopping Experience

Carter's offers a user-friendly online shopping platform featuring a wide range of products and current promotions.

The website supports shopping by category, trending items, exclusive deals, and includes a store locator to help customers find the nearest location.

Commitment to Quality and Customer Satisfaction

Carter's prides itself on delivering high-quality products tailored to both children's and parents’ needs.

The company emphasizes comfort, durability, and style in every design, ensuring products are crafted with care.

Customer satisfaction is prioritized with services including online shopping, in-store pickup, and a rewards program designed to enhance the shopping experience.

In summary, Carter's, Inc. is a prominent figure in the children's apparel industry, offering a broad range of products via its own stores and exclusive retailer partnerships.

With a strong commitment to quality and customer satisfaction, Carter’s remains a trusted choice for families seeking stylish and comfortable clothing for their children.

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