Beyond Yoga

Beyond Yoga is a premium active lifestyle brand renowned for its buttery-soft fabrics and inclusive sizing. It offers apparel catering to a diverse range of body types. Founded in 2005 by Michelle Wahler and Jodi Guber Brufsky, the brand has grown into a significant player in the athleisure market. It emphasizes body positivity and comfort.

The product line includes leggings, tops, sports bras, and loungewear, with sizes ranging from XXS to 4X. This ensures every individual can find attire that fits and flatters. Beyond Yoga's commitment to quality is evident in its use of high-performance, luxuriously soft fabrics designed to withstand intense workouts and everyday activities.

The brand's signature Spacedye fabric is particularly popular for its unique texture and durability.

Company History and Ownership

In 2021, Beyond Yoga was acquired by Levi Strauss & Co., marking a significant milestone in its expansion. This acquisition enabled the brand to leverage Levi's extensive resources to accelerate growth and broaden its reach.

Under Levi's ownership, Beyond Yoga intensified its direct-to-consumer strategy by opening several brick-and-mortar stores to complement its robust online presence.

Locations

• Santa Monica, California
• Irvine, California
• Los Angeles, California
• Chicago's Fulton Market District, Illinois
• Oak Park, IL, USA

Community and Sustainability

Beyond Yoga is dedicated to inclusivity and community engagement through partnerships with fitness studios like barre3, CorePower Yoga, and Pure Barre.

These collaborations have led to co-branded apparel collections and in-store events, fostering community among customers.

The brand also emphasizes sustainability:

• Significant portion of products made in the USA
• 90% of fabrics are bluesign certified, Lenzing Tencel Lyocell, or recycled
• Uses waterless printing methods for designs

Financial Performance and Outlook

As of 2022, Beyond Yoga reported sales surpassing $100 million, reflecting its strong market position and consumer appeal.

The brand continues focusing on expanding its product offerings, enhancing its retail presence, and fostering a community centered around body positivity and inclusivity.

In summary, Beyond Yoga stands out in the athleisure industry for its commitment to quality, inclusivity, and community engagement.

With a diverse product range, strategic partnerships, and a focus on sustainability, the brand continues to redefine activewear for a broad audience.