Affinitiv is a leading marketing technology company specializing in the automotive industry. It offers a comprehensive suite of solutions designed to enhance sales, service, and marketing efforts for automotive manufacturers, dealership groups, and individual dealerships.

With over two decades of experience, Affinitiv has established itself as a trusted partner for more than 5,500 dealerships nationwide and collaborates with numerous major automakers.

At the core of Affinitiv's offerings is its innovative Customer Data Platform, which enables the delivery of hyper-targeted, timely, and meaningful communications throughout the entire customer journey.

This platform supports a consistent experience across the consumer lifecycle, empowering clients to build enduring and profitable relationships with their customers.

Key Solution Suites

Sales Conversion Suite: Tools designed to improve vehicle sales, including equity mining, prospect marketing, and trade-in valuation services.
Service Lane Experience Suite: Features such as online scheduling, electronic inspection tracking, and direct customer communication to enhance service department efficiency and satisfaction.
Retention Marketing Suite: Automated lifecycle marketing, personalized newsletters, direct mail marketing, and call center services aimed at boosting customer retention and loyalty.

In addition to these suites, Affinitiv provides a comprehensive management platform called DealerLens, that consolidates all dealership tools into a single, user-friendly interface.

Mission and Vision

Affinitiv's mission is to drive the next generation of customer experiences by partnering with original equipment manufacturers (OEMs) and retailers to accelerate performance and inspire loyalty.

The company's vision is to create customers for life through reimagined experiences.

Headquarters and Locations

The company is headquartered in Buffalo Grove, Illinois, at 1130 W Lake Cook Rd #120.

Affinitiv maintains offices in several locations to effectively serve its clients:

Atlanta, Georgia
Cape Coral, Florida
Clearwater, Florida
Houston, Texas
Lakewood, Colorado
Hilo, Hawaii

Core Values

Affinitiv's commitment to innovation, integrity, unity, and impact underscores its dedication to delivering exceptional value to its clients and the automotive industry as a whole.

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