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Media Buyer Job Description

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A Media Buyer takes charge of securing advertising space and time to reach target audiences efficiently. Their role involves developing strategies for media buying, analyzing options and optimizing budgets to maximize impact.

Additionally, the Media Buyer actively participates in media planning, collaborating to identify target audiences and shape effective campaigns.

A business man talking on the phone
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Create attractive job ad postings by downloading or copying our free Media Buyer Job Description Template below.

Media Buyer Job Overview

We are looking to hire a strategic Media Buyer to become an integral part of our team at [Company Name].

As a Media Buyer, you will negotiate and purchase advertising space and time to reach our target audience effectively. Your daily responsibilities will include developing media buying strategies, analyzing options and optimizing budgets for maximum impact.

If you are a proactive and analytical professional with strong negotiation skills, [Company Name] provides a great opportunity for you to contribute to our advertising efforts and gain valuable experience in the media industry.

Salary: $86,000-$90,000/year
Schedule: Full-time commitment

Media Buyer Duties & Responsibilities

  • Collaborate with teams to identify target audiences and strategically plan media campaigns
  • Compare and negotiate rates, ad space and airtime
  • Optimize media plans and budgets by selecting the most effective media mix for campaign success
  • Develop and prepare schedules, making adjustments as needed to optimize campaign performance
  • Experiment with emerging platforms and channels to stay ahead of industry trends and audience preferences
  • Ensure that advertisements are creative, align with brand messaging and are displayed appropriately for maximum impact
  • Monitor and analyze costs, providing insights into return on investment (ROI) for continuous improvement
  • Prepare detailed reports for clients
  • Build and nurture long-term relationships with clients
  • Stay informed about industry changes and advancements in media buying
  • Collaborate with creative teams to align ad content with campaign goals and target audience preferences
  • Keep abreast of competitor activities
  • Use data and analytics to inform decision-making and enhance the effectiveness of media campaigns
  • Evaluate the success of different media channels and adjust strategies to optimize future campaigns
  • Foster open communication with internal teams

Media Buyer Experience & Skills

  • Established track record of success as a Media Buyer or in a similar role
  • Proficiency in media-buying, planning and research methodologies
  • Keen interest in staying informed about advertising and media trends
  • Working knowledge of various media analytics software
  • Exceptional communication and negotiation skills
  • Strong organizational and multitasking abilities
  • Attention to detail, ensuring precision in the selection of media channels
  • Critical thinking skills
  • Proactive problem-solving capabilities
  • Collaborative mindset, fostering positive relationships with internal teams, clients and media partners
  • Flexibility and adaptability
  • Experience in digital media, including proficiency in leveraging digital platforms and technologies
  • Analytical mindset
  • Project management skills
  • Commitment to continuous learning

Media Buyer Education & Qualifications

  • Bachelor’s degree in Marketing, Advertising, Business or a related field
  • Advanced degree in Marketing, Advertising, or a related field is a bonus

Media Buyer Job Description Template — Free Download

Optimize the process of creating engaging online job postings for a Media Buyer position with our user-friendly template. Start by replacing [Company Name] with your company’s name and tailor the content according to your needs.

Download our Media Buyer Job Description Template by entering your email address and clicking on the Free Download button.

Related: How To Write a Job Description

 

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