Media Buyer Job Description

A Media Buyer takes charge of securing advertising space and time to reach target audiences efficiently. Their role involves developing strategies for media buying, analyzing options and optimizing budgets to maximize impact.

Additionally, the Media Buyer actively participates in media planning, collaborating to identify target audiences and shape effective campaigns.

By: Ksenija Drobac

December 27, 2023

Create attractive job ad postings by downloading or copying our free Media Buyer Job Description Template below.

Media Buyer Job Overview

We are looking to hire a strategic Media Buyer to become an integral part of our team at [Company Name].

As a Media Buyer, you will negotiate and purchase advertising space and time to reach our target audience effectively. Your daily responsibilities will include developing media buying strategies, analyzing options and optimizing budgets for maximum impact.

If you are a proactive and analytical professional with strong negotiation skills, [Company Name] provides a great opportunity for you to contribute to our advertising efforts and gain valuable experience in the media industry.

Salary: $86,000-$90,000/year
Schedule: Full-time commitment

Media Buyer Duties & Responsibilities

Collaborate with teams to identify target audiences and strategically plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize media plans and budgets by selecting the most effective media mix for campaign success
Develop and prepare schedules, making adjustments as needed to optimize campaign performance
Experiment with emerging platforms and channels to stay ahead of industry trends and audience preferences
Ensure that advertisements are creative, align with brand messaging and are displayed appropriately for maximum impact
Monitor and analyze costs, providing insights into return on investment (ROI) for continuous improvement
Prepare detailed reports for clients
Build and nurture long-term relationships with clients
Stay informed about industry changes and advancements in media buying
Collaborate with creative teams to align ad content with campaign goals and target audience preferences
Keep abreast of competitor activities
Use data and analytics to inform decision-making and enhance the effectiveness of media campaigns
Evaluate the success of different media channels and adjust strategies to optimize future campaigns
Foster open communication with internal teams

Media Buyer Experience & Skills

Established track record of success as a Media Buyer or in a similar role
Proficiency in media-buying, planning and research methodologies
Keen interest in staying informed about advertising and media trends
Working knowledge of various media analytics software
Exceptional communication and negotiation skills
Strong organizational and multitasking abilities
Attention to detail, ensuring precision in the selection of media channels
Critical thinking skills
Proactive problem-solving capabilities
Collaborative mindset, fostering positive relationships with internal teams, clients and media partners
Flexibility and adaptability
Experience in digital media, including proficiency in leveraging digital platforms and technologies
Analytical mindset
Project management skills
Commitment to continuous learning

Media Buyer Education & Qualifications

Bachelor’s degree in Marketing, Advertising, Business or a related field
Advanced degree in Marketing, Advertising, or a related field is a bonus

Media Buyer Job Description Template — Free Download

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