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Hospitality Highlights
- U.S. Hotel Performance in May 2025 held steady with ADR rising to $162.72.
- Foley Entertainment Group rebrands Hotel Les Mars to 27 North with new immersive experiences.
- Omni Las Colinas completes a $33 million Hotel Renovation in Texas.
- Four Seasons unveils plans for new Naples Beach Club opening in October 2025.
- Charlestowne Hotels expands by managing the boutique Hotel Nell in Washington, D.C.
1. Market Performance
U.S. Hotel Performance Steady in May 2025
According to May 2025 data from CoStar, U.S. Hotel Performance remained mostly steady compared to the previous year. The Occupancy Rate was at 65.3%, a slight decrease of 0.7%.
The Average Daily Rate (ADR) increased by 0.8% to US$162.72 while RevPAR saw minimal growth of 0.1%, totaling US$106.30. Among the Top 25 Markets, New York City experienced the highest occupancy at 87.9% despite a -1.0% decline.
- Occupancy: 65.3%
- ADR: US$162.72
- RevPAR: US$106.30
The top markets showed higher numbers in occupancy and ADR than other regions. The data sample includes more than 88,000 properties with 11.5 million rooms globally, highlighting a resilient Hotel Industry in the U.S. despite slight fluctuations.
2. Openings & Rebranding
Rebranding of Hotel Les Mars to 27 North in Healdsburg
Foley Entertainment Group is introducing a vibrant rebrand of its iconic Hotel Les Mars, transforming it into 27 North near the Healdsburg Plaza. This reimagined hotel reflects the energetic spirit of modern wine country with a focus on immersive experiences.
The boutique property features 16 stylish rooms and venues, hosting curated programming that includes live music, DJ sets and exclusive wine tastings. The hotel’s offerings now emphasize local culture with new amenities such as Foley Family Wines tastings and themed events like full moon celebrations.
- Opening date: July 1, 2025
- Rooms: 16
- Activities: Live music, DJ sets, wine tastings
- Partnerships: Preferred Hotels & Resorts, Foley Family Wines
27 North aims to serve adventure-seeking travelers with its lively programming, curated culinary moments and wellness offerings. The property incorporates local art, with works by Bradford Brenner, ensuring a fresh and energetic ambiance that celebrates Healdsburg’s creative energy.
Four Seasons Announces Naples Beach Club Opening in 2025
Four Seasons has revealed plans for its new Naples Beach Club, set to open in October 2025 on Florida’s Gulf Coast. Located on 1,000 feet of pristine sand in Old Naples, it will be the company's first resort in the area.
The project includes 220 rooms, 95 residences, five dining venues, a spa, racquet sports and extensive event space. The development is a partnership between BDT & MSD Partners, The Athens Group and Four Seasons, on the site of the former Naples Beach Hotel & Golf Club.
The resort will offer a variety of amenities such as private beachside cabanas, pools and cultural attractions nearby like Everglades National Park and Naples Botanical Gardens. The hotel aims to become a social hub for locals and visitors alike, blending luxury with local charm.
- 221 total rooms including 57 suites
- 153 private residences
- Five dining venues and a 30,000 sq ft spa
- Multiple pools, private cabanas and excursions available
3. Renovations & Property Upgrades
Omni Las Colinas Completes $33M Hotel Renovation in Texas
The Omni Las Colinas Hotel has wrapped up a $33 million Hotel Renovation, finalizing a two-phase project that began with a $13 million upgrade to public spaces and amenities. The latest phase included a full redesign of all 421 rooms and the Las Colinas Ballroom, enhancing guest experience while preserving iconic features.
Located on Lake Carolyn, the redesigned rooms feature warm tones, natural wood and curated artwork, with some original marble bathrooms retained. The renovation aimed to reflect the cultural identity of Las Colinas through a blend of modern comfort and Texan heritage.
- Full redesign of 421 rooms
- New outdoor areas: waterfront lounge, lawn, pool deck
- Three new dining venues: LRH, Flossie’s, Over the Counter
The earlier phase introduced outdoor spaces with fire pits and cabanas along with three dining spots offering Texas-style cuisine, brunch and gourmet market options.
The Governor and Presidential Suites now feature preserved marble bathrooms and luxurious furnishings, elevating the hotel's status as a premier lifestyle destination in Irving.
Renovated Holiday Inn Express Astoria Reopens with Enhanced Features
Resolute Road Hospitality has announced the completion of a comprehensive renovation of the Holiday Inn Express Astoria, Oregon. The 98-room, four-story property underwent a major upgrade to boost guest satisfaction and operational efficiency.
The renovation included a full refurbishment of Guestrooms, public areas and amenities such as a redesigned lobby, modernized breakfast area, upgraded Fitness Center, refreshed indoor pool and expanded outdoor patio.
- 98 rooms and public spaces renovated
- Redesigned lobby and breakfast area
- Upgraded Fitness Center and indoor pool
- Expanded outdoor patio
Situated near the Astoria-Megler Bridge, the hotel serves travelers between Portland and Seattle and is close to key landmarks like Georgia Pacific’s Wauna Mill and the Port of Astoria. The revitalization aims to increase Average Daily Rate (ADR) and maintain its reputation as a popular coastal destination.
The hotel’s strategic location offers guests access to local attractions, including Victorian houses, historic trolley tours and Lewis and Clark's Fort Clatsop, making it a sought-after spot for leisure and business visitors alike.
4. Design & Boutique Concepts
Elegant Design Meets Limited Service at The Denizen McKinney Hotel
The Denizen McKinney Hotel, recently opened in Texas’ Dallas/Fort Worth suburb, exemplifies a balanced blend of luxury and efficiency. With only 102 rooms, the hotel prioritizes elevated aesthetics over extensive amenities, focusing on a luxury experience through carefully curated design elements.
Founded by Tiffany Woodson of INK + ORO, the design creates a cozy yet upscale environment. The interiors feature custom furniture that reflects a transitional farm-inspired style, utilizing earthy textures, larger-scale paneling and welcoming materials.
Public spaces incorporate layered textures, ceiling heights and lighting to promote comfort and engagement. Strategic design prioritizes visual impact and functionality, exemplified by the fireplace wall and streamlined check-in area that evoke luxury and exclusivity.
- 102 rooms in the hotel
- Custom-designed furniture with earthy textures
- Public spaces with tiered ceiling heights and bold features
- Materials: white oak flooring, textured wallcoverings, larger paneling
By focusing on intimate, purposeful spaces, the design promotes a high-end yet efficient atmosphere. Elements like a bold fireplace wall and layered textures ensure a luxury feel while supporting streamlined operations for a Limited-Service Hotel that caters to modern travelers seeking comfort and style.
5. Leadership & Management
New Leadership Announcement at The Newbury Boston
The luxury hotel The Newbury Boston, managed by Highgate, has promoted Robert Rouleau to its new General Manager. Rouleau previously served as the Hotel Manager, bringing over two decades of hospitality experience.
Joining The Newbury Boston in 2021 as Director of Food & Beverage, Rouleau has held senior roles at The Beverly Hills Hotel, including Assistant Director of Food & Beverage and Director of Restaurants. He expressed enthusiasm for the property’s blend of history, luxury and personal service.
- 286 Guest Rooms and Suites
- The Street Bar and Contessa Rooftop Restaurant
- Located in Boston’s Back Bay, opposite the Public Garden
- Opened in 1927 as one of the first Ritz-Carlton Hotels in the U.S.
Rouleau’s leadership aims to elevate the hotel’s luxury experience and maintain its historic charm. His appointment highlights the hotel’s ongoing commitment to excellence in Hospitality Services, with future plans to enhance guest offerings.
6. Management Contracts & Portfolio Expansion
Charlestowne Hotels Acquires Hotel Nell in Washington, D.C.
Charlestowne Hotels continues its expansion by managing Hotel Nell, a 106-room boutique property located in Washington, D.C.'s Union Market district. The hotel offers a vibrant, modern lifestyle experience within a creatively charged area, surrounded by restaurants and shops.
The management includes overseeing operations, F&B, revenue and marketing, with Charlestowne emphasizing its expertise in transforming unique properties into destinations. Hotel Nell features over 10,000 sq ft of flexible event space, including a rooftop venue.
The hotel boasts three distinct dining outlets, such as Treehouse, a Rooftop Bar with Mexican-inspired bites and Bolgiano’s Pantry for health-conscious meals. A new immersive venue, inspired by local culture and curated by Charlestowne’s F&B team, will soon open, aiming to energize the neighborhood’s late-night scene.
- Location: Washington, D.C.'s Union Market
- Rooms: 106
- Event space: 10,000 sq ft + rooftop
- Dining outlets: 3, including Treehouse Rooftop Bar
Charlestowne's CEO, Kyle Hughey, noted the property’s potential to become a destination for both locals and visitors. This strategic move reinforces Charlestowne's focus on cultivating authentic, energetic hotel experiences rooted in local culture, further expanding its portfolio in secondary markets.
