Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Exact $52,769.60
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional Development
Paid holidays
Employee assistance program
Job Description
Visit Gainesville, Alachua County is a renowned tourist development organization committed to promoting and enhancing the unique attractions, events, and communities within Alachua County, Florida. As a pivotal institution in the region, Visit Gainesville supports local tourism by implementing effective marketing strategies, fostering business partnerships, and coordinating tourism programs that bring new visitors and revenue to the area. With a focus on sustainable growth and community engagement, Visit Gainesville operates at the intersection of public relations, hospitality, and destination marketing, aiming to highlight the best qualities that make Alachua County a compelling travel destination. This organization supports a vibrant local... Show More
Job Requirements
- Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program
- One year of experience in a tourist development setting such as a visitors and convention bureau or a destination management organization or any equivalent combination of related training and experience
- Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status
- Valid Florida Driver License
- Motor Vehicle Record compliant with Alachua County policy number 6-7
- No more than three moving traffic infractions or three at-fault motor vehicle accidents in the past 24 months
- Must pass all applicable background checks pre-hire and ongoing
- Ability to work during emergency and disaster declarations
- Physical ability to perform job duties including occasional lifting of up to 25 pounds
- Ability to communicate effectively both orally and in writing
- Proficiency in computer hardware and software related to job functions
Job Qualifications
- Bachelor's degree in tourism, public relations, business administration, hotel or restaurant management, marketing, journalism, or related field
- One year of experience in tourist development or equivalent training and experience
- Valid Florida Driver License
- Proven success with Google Ads campaigns
- Expertise in paid social media advertising
- Professional management of brand social accounts
- WordPress proficiency
- Strong Constant Contact skills
- Ability to analyze data and generate reports
- Excellent copywriting skills
- Knowledge of SEO and demonstrated improvement in search rankings
Job Duties
- Manage the official VisitGainesville.com website and maintain engaging content
- Elevate SEO performance through strategic initiatives
- Implement and oversee social media strategy and advertising campaigns
- Write and produce appealing and clear marketing content
- Track, analyze, and report on the performance of digital channels
- Coordinate with media scouts for film and television production site opportunities
- Conduct direct marketing efforts, including telemarketing and participation in trade shows
Job Qualifications
Experience
Entry Level (1-2 years)
Job Location
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