Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $63,700.00 - $159,300.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Retirement Plan
Paid Time Off
Bonus equity rewards
Professional Development
Flexible work arrangements
Job Description
Intuit is a leading financial software company that empowers businesses and individuals to manage their finances, pay employees, and file taxes with ease and confidence. Known for its innovative products such as QuickBooks, TurboTax, and Mint, Intuit serves a widespread customer base ranging from small businesses to larger enterprises. The company has a vision to fuel prosperity around the world and is continuously evolving through technological advancements and strategic expansions. Intuit is currently focusing on accelerating its growth by forming a dedicated Mid-Market Group, targeting the substantial $185 billion global business Total Addressable Market (TAM), with the mid-market segment representing... Show More
Job Requirements
- Bachelor's degree in marketing, business administration, or related field
- 8-10 years of experience in events marketing or related roles
- Proven track record of successful B2B event management in mid-market settings
- Strong project management skills with ability to handle multiple events simultaneously
- Experience with budgeting and vendor negotiation
- Effective communication and interpersonal skills
- Ability to analyze data and metrics to inform strategy
- Proficiency with marketing automation and event management software
- Willingness to travel as required
- Strong organizational skills and attention to detail
Job Qualifications
- 8-10 years of progressive experience in events marketing with a focus on B2B mid-market audiences
- Proven success in developing and executing event strategies that deliver measurable business outcomes including lead generation and revenue attribution
- Ability to drive results in complex, cross-functional environments acting as a collaborative partner
- Strong analytical skills with experience in event performance tracking and data-driven operational improvements
- Experience managing a wide range of event types such as webinars, virtual summits, in-person conferences, field events, trade shows, and ABM events
- Excellent communication and organizational skills with ability to manage multiple projects simultaneously
- Demonstrated collaborative mindset fostering partnerships to achieve customer-centric success
- Deep understanding of mid-market business needs and challenges for businesses with $2.5M - $10M+ revenue
- Familiarity with marketing and event technology platforms for automation and event management
Job Duties
- Manage the end-to-end execution of mid-market events and programs throughout the year
- Provide strategic oversight and coordinate mid-market-focused events including webinars, customer councils, sales field events, trade shows, ABM events, partner-led trade events, education events, and major company events
- Define event goals, KPIs, and success metrics focusing on lead generation, pipeline, revenue attribution, attendance, customer satisfaction, and brand perception
- Develop customer-centric content programming addressing mid-market audience needs
- Design and optimize post-event nurture campaigns to maximize lead conversion and engagement
- Manage event budgets and oversee vendor selection ensuring cost-effectiveness and quality
- Champion experimentation with new event formats, technologies, and innovative approaches to enhance effectiveness
- Collaborate cross-functionally with Go-to-Market, sales, product, analytics, demand generation, creative, sales enablement, and event production teams
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Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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