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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $114,400.00 - $143,000.00
Work Schedule
Flexible
Weekend Shifts
Job Description
AppFolio is more than just a company; it is a vibrant community of dreamers, big thinkers, problem solvers, active listeners, and multipliers dedicated to revolutionizing the real estate industry. As a pioneering technology firm, AppFolio continually sets the pace by delivering innovative solutions designed to carry real estate into the future — a future where every experience feels effortless yet meaningful. The company's mission centers on empowering customers to seize any opportunity with confidence, supported by a team that shows up as one, unified by core values that strive to be a force for good. This collaborative spirit enables AppFolio... Show More
Job Requirements
- 8+ years of experience managing B2B events such as trade shows or conferences with hands-on ownership of in-person events
- Demonstrated experience managing a portfolio of 10+ recurring in-person events per year including Tier 1 trade shows across multiple customer or market segments
- Proven experience owning event budgets and vendor contracts including sourcing, negotiating, and managing spend against targets
- Direct experience partnering with sales organizations on event staffing, in-booth engagement, and structured post-show follow-up
- Proficiency with core event and marketing tools such as an event platform (for example, Cvent), a CRM (for example, Salesforce), a marketing automation platform, a project management tool (for example, Wrike or Asana), and a BI or reporting tool
- Ability and willingness to travel regularly for events (approximately 25-30 percent during peak seasons) and work occasional evenings and weekends based on the event calendar
Job Qualifications
- Proven people leader with a minimum of 5 years managing, coaching, and mentoring high-performing teams within a matrixed environment
- Able to structure and lead complex event programs from strategy through execution with clear ownership of timelines, dependencies, and deliverables across multiple stakeholders
- Proven ability to develop and present event strategies and recommendations to leadership including rationale for show selection, investment levels, and tradeoffs
- Strong data orientation with experience defining KPIs, interpreting pipeline and performance reports, and using insights to refine event plans and playbooks
- Highly skilled in cross-functional collaboration building productive relationships with sales, customer success, marketing, operations, finance, and vendors
- Excellent communication and documentation skills with the ability to clearly articulate plans, expectations, and post-event summaries to stakeholders at all levels
- Calm, resourceful, and solutions-oriented in a fast-paced environment with a track record of navigating ambiguity and solving problems under time pressure
Job Duties
- Lead, develop, and mentor a team of event marketers responsible for planning and executing AppFolio’s external trade shows, industry conferences, and regional events
- Own event strategy and performance across assigned segments and regions, defining clear objectives, target audiences, and success metrics tied to pipeline creation, revenue influence, and customer retention
- Partner strategically with revenue teams such as sales, customer success, and revenue operations to align event programs with territory priorities, account plans, staffing models, and growth objectives
- Define and execute comprehensive event strategies that outline audience targeting, messaging, attendee journeys, activation plans, and measurable outcomes across large-scale and regional programs
- Oversee end-to-end execution of complex events, including venue sourcing and contracts, vendor and agency management, booth design and logistics, budgeting, technology needs, onsite staffing, and show readiness
- Ensure events are fully integrated into multi-channel campaigns and customer lifecycle programs, partnering cross-functionally on campaign setup, lead capture and routing, post-event follow-up, reporting standards, and performance analysis tied to pipeline, revenue, and retention
- Provide hands-on support during peak seasons to ensure consistent delivery across the portfolio
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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