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Guitar Center

Sr. Manager, Event Activations

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $115,000.00 - $125,000.00
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Work Schedule

Standard Hours
Flexible
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Benefits

Medical
Dental
Vision
401k
Paid Time Off
employee discount
Tuition Reimbursement

Job Description

Guitar Center is a premier music retail company that has been a cornerstone for musicians across the United States for over five decades. As the largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, Guitar Center operates more than 290 stores nationwide. The company also encompasses notable e-commerce brands such as Guitar Center, Musician's Friend, and WWBW which provide a broad selection of music products online. In addition, their Music & Arts division supports educators and students with band and orchestral instruments through over 220 specialized stores, serving the community since 1952. Beyond retail, Guitar... Show More

Job Requirements

  • Bachelor’s degree or 4 years of equivalent experience
  • 5+ years of event marketing experience
  • Experience with festival activations or large contests
  • Meticulous attention to detail
  • Strong understanding of marketing metrics
  • Proficiency with Microsoft PowerPoint, Excel, Word
  • Exceptional leadership and vendor management skills
  • Ability to manage multiple projects simultaneously
  • Creative and innovative mindset

Job Qualifications

  • Bachelor’s degree or equivalent experience in Marketing, Communications, or related field
  • 5+ years of event marketing experience with success in large-scale brand activations
  • Experience managing festival activations, contests, sponsorships, or experiential campaigns
  • Strong understanding of marketing metrics and ability to analyze data
  • Proficiency in Microsoft PowerPoint, Excel, and Word
  • Exceptional cross-functional leadership, vendor management, and communication skills
  • Ability to manage multiple large projects in a fast-paced environment
  • Creative thinker passionate about crafting memorable brand experiences

Job Duties

  • Own the strategy, ideation, and end-to-end execution of national brand activations
  • Co-design national programming for in-store clinics, masterclasses, and community-building events that inspire musicians
  • Lead planning and execution of artist meet-and-greets, performances, and product launches
  • Oversee Guitar Center’s presence at major festivals, concerts, and cultural events including logistics and amplification
  • Manage nationwide contests and talent discovery programs that build brand affinity
  • Partner with marketing, social, content, stores, e-commerce, PR, and vendors for cohesive omnichannel promotion
  • Build and maintain the national event calendar and lead annual planning including budgeting and forecasting

Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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