Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401K with company match
supplemental life insurance
Tuition Reimbursement
Employee assistance program
Job Description
Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler and a prominent player in the beverage industry in the United States. As the third largest privately-held and the sixth largest independent Coca-Cola bottler in the country, Coke Florida plays a crucial role in the marketing, manufacturing, distribution, and sales of over 600 products from The Coca-Cola Company and its partners, including Monster Beverage Corporation and BODYARMOR. Their commitment to excellence and innovation has been recognized consistently; notably, Coke Florida was named a US Best Managed Company by Deloitte Private and The Wall Street Journal for four consecutive... Show More
Job Requirements
- Bachelor’s degree in marketing, business, sports management, communications, or a related field
- 5+ years of experience in sponsorship activation, event marketing, or brand partnerships
- Proven ability to manage complex hospitality programs and VIP experiences
- Strong project management, organizational, and execution skills
- Excellent communication and interpersonal skills
- Ability to travel statewide and work evenings or weekends as required by event schedules
- Proficiency in Microsoft Office Suite
- Experience with event or ticketing software preferred
Job Qualifications
- Bachelor’s degree in Marketing, Business, Sports Management, Communications, or related field
- 5+ years of experience in sponsorship activation, event marketing, or brand partnerships
- Proven ability to manage complex hospitality programs and VIP experiences
- Strong project management, organizational, and execution skills
- Excellent communication and interpersonal skills
- Comfortable engaging with executives, customers, and external partners
- Ability to travel statewide and work evenings/weekends as required by event schedules
- Proficiency in Microsoft Office Suite
- Experience with event/ticketing software preferred
Job Duties
- Serve as the primary liaison between Coke Florida and sports/entertainment partners
- Ensure all sponsorship agreements are fully activated including signage, branding, and promotional opportunities
- Align partner activations with Coke Florida’s brand strategy and compliance standards
- Maintain a centralized inventory of all ticket and hospitality assets across sponsored events
- Develop strategic plans to allocate assets to sales, marketing, and customer engagement programs
- Prioritize high-impact events (e.g., playoffs, rivalry games) for key accounts and sales initiatives
- Work closely with Sales, Marketing, and Field Operations to integrate sponsorship assets into broader campaigns
- Partner with account managers to identify top customers for event invitations and tailor experiences that support business goals
- Lead end-to-end planning and execution of customer hospitality at events
- Manage guest lists, distribute invitations and tickets, coordinate logistics (parking, catering, branded merchandise), and host customers onsite
- Represent Coke Florida as an ambassador ensuring premium and seamless customer experiences
- Track asset utilization, customer engagement outcomes, and ROI from events
- Provide monthly and quarterly reports to VP-level leadership detailing performance, learnings, and recommendations
- Ensure budget compliance and documentation of business purpose for all asset usage
- Proactively identify underutilized assets and reallocate to maximize impact
- Recommend new activation ideas (e.g., digital engagement, VIP areas, co-branded events)
- Stay up-to-date on industry best practices to continuously evolve Coke Florida’s event and sponsorship strategies
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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