Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $44,400.00 - $71,500.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Employee wellness programs
Tuition Assistance
Job Description
Baker College, founded in 1911, is a distinguished independent, private, non-profit institution dedicated to providing high-quality education across Michigan and online. With a rich history of over a century, Baker College embodies a commitment to technology integration, innovation, and fostering a supportive learning environment. The college offers a diverse range of academic programs, bestowing associate, bachelor’s, master’s, and doctoral degrees. Their educational philosophy is deeply rooted in a Student-First approach, which aligns with their mission to cultivate success and growth for every student. Each of its six campuses has a distinct culture and academic focus, providing students with unique opportunities... Show More
Job Requirements
- Bachelor’s degree from an accredited college or university
- Professional experience managing business pages on social media platforms
- Hands-on experience or knowledge of social media marketing technology including AgoraPulse, Curator.io, Hootsuite, HubSpot, or Marketing Cloud
- Excellent written and verbal communication skills
- Ability to work effectively within a team and independently
- Passion for social media marketing and student engagement
- Commitment to the student-first philosophy and institutional values
Job Qualifications
- Bachelor’s degree in marketing, liberal arts, business, or a related field
- Proven experience managing business social media accounts and developing content
- Knowledge of social media marketing tools such as AgoraPulse, Curator.io, Hootsuite, HubSpot, or Marketing Cloud
- Strong creative and communication skills with an ability to work collaboratively
- Experience with both organic and paid social media campaigns
- Ability to analyze data and generate actionable insights
- Familiarity with higher education marketing or similar sectors is a plus
Job Duties
- Develop and implement social media campaigns to increase brand awareness and engagement
- Manage and maintain business pages on various social media platforms
- Collaborate with marketing and communications teams and external vendors to create cohesive digital content
- Monitor and analyze social media metrics to optimize campaign performance and growth
- Engage with prospective and current students, faculty, and staff through organic and paid social media efforts
- Protect and promote the Baker College brand through consistent messaging and quality content
- Innovate new tactics and content strategies to keep the digital presence culturally relevant and appealing
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Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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