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Social Media Manager

St. Louis, MO, USA|Onsite, Remote

Job Overview

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Employment Type

Hourly
Part-time
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Compensation

Type:
Hourly
Rate:
Range $15.00 - $24.00
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Work Schedule

Standard Hours
Flexible
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Benefits

Bonus based on performance
Company parties
competitive salary
Dental Insurance
Employee Discounts
Flexible Schedule
free food and snacks
free uniforms
Health Insurance
Opportunity for advancement
Paid Time Off
Training and Development
Vision Insurance
Wellness resources

Job Description

Orangetheory Fitness is a rapidly growing, trendsetting fitness franchise with over 1,100 studios across 49 US states and 22 countries worldwide, with an additional 500 studios in development. This innovative company is rooted in science-backed, technology-driven fitness programs designed to help members improve their physical health and overall well-being. As a leader in the fitness industry, Orangetheory Fitness values community engagement, cutting-edge marketing strategies, and customer experiences that promote a lifestyle of health and vitality. The company culture emphasizes diversity, equity, and inclusion, aiming to create a sustainable environment where employees, members, and franchisees are empowered and inspired. Working for... Show More

Job Requirements

  • High school diploma or equivalent
  • Proven experience in marketing or digital marketing roles
  • Proficiency in social media platforms such as Instagram, TikTok, and Facebook
  • Strong organizational and communication skills
  • Ability to work independently and manage multiple projects
  • Passion for fitness and community engagement
  • Knowledge of local market and business partnerships is preferred

Job Qualifications

  • Proven experience in digital marketing, social media management, content creation, and event coordination
  • Strong understanding and proficiency in content creation including Instagram, Reels, TikTok
  • Experience managing advertising budgets and optimizing campaigns for maximum ROI
  • Excellent communication, relationship-building, and organizational skills
  • Ability to manage multiple projects, meet deadlines, and work independently
  • Passion for fitness, health, and community engagement
  • Knowledge of local businesses and the St. Louis County regions is a plus

Job Duties

  • Develop and manage local community events, partnerships, and sponsorships to increase brand visibility and drive member acquisition
  • Build and nurture relationships with local businesses, advertisers, and event organizations to create on-site marketing events and promotional opportunities
  • Work with the studio leadership team to establish new business partnerships, coordinate member incentives, and ensure maximum studio exposure
  • Oversee the creation of marketing collateral for events, including branded materials, social media posts, and newsletters
  • Plan, execute, and track in-studio events, ensuring smooth execution and alignment with brand goals
  • Oversee and manage all studio social media accounts, ensuring consistent branding, engagement, and content quality
  • Coordinate the creation of engaging digital content that aligns with marketing initiatives and studio goals
  • Develop and manage a social media calendar to promote events, special offers, and member achievements
  • Moderate content generated by customers, employees, and the general public to ensure positive online interaction
  • Develop and execute digital and community-based marketing strategies to increase lead generation and retention
  • Manage and allocate marketing budgets effectively across digital and event campaigns to ensure a high ROI
  • Provide regular reports on the performance of digital marketing campaigns, social media engagement, and local events
  • Analyze key metrics and trends to provide insights and adjust strategies to improve campaign performance
  • Work closely with studio managers, head coaches, and leadership teams to schedule and promote VIP classes, corporate accounts, and special events
  • Create and manage marketing guidelines, best practices, and training materials for leadership teams
  • Attend staff meetings, trainings, and marketing planning sessions as required

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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