Social Media & Digital Marketing Manager
Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $47,500.00 - $76,500.00
Work Schedule
Split Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
Flexible Schedule
Job Description
This opportunity is with a prestigious hotel and casino resort brand known for its vibrant nightlife, diverse entertainment options, and commitment to being the premier destination resort in the region. The hotel and casino resort is recognized for hosting a variety of events ranging from concerts and nightclubs to family-friendly activities and specialty dining experiences. Its expansive property includes a wedding chapel, live poker room, arena, and a family fun center, making it a versatile venue for a broad guest demographic. The establishment prides itself on delivering exceptional guest experiences through innovative marketing strategies and outstanding customer engagement. As a... Show More
Job Requirements
- Bachelor's degree or equivalent experience
- 3-5 years of relevant social media experience
- must be at least 21 years of age
- ability to maintain appropriate Gaming License and Alcohol Awareness card
- must be able to work during high-volume event periods and some off-hour shifts
- strong photography and videography skills
- proficiency with social media tools and Microsoft Office
- ability to communicate effectively and engage guests
- must be able to lift up to 30 pounds occasionally
- ability to sit for extended periods and perform light physical activities
- ability to work in noisy event environments
- willingness to adapt to changing work schedules
- some bilingual ability preferred but not required
Job Qualifications
- Bachelor's degree preferably in communications, marketing, public relations, journalism or equivalent experience
- 3-5 years of relevant social media marketing experience
- experience in hospitality, gaming, entertainment, food and beverage or retail is preferred
- bilingual in English and Spanish preferred but not required
- excellent communication and presentation skills
- excellent copywriting skills
- hands-on experience in content and project management
- ability to deliver creative content including text, images and video
- strong photography and videography skills including use of digital SLR camera, lighting and audio equipment, scene staging, directing and working with models
- strong photo and video editing and production skills including use of Adobe Photoshop, Illustrator, After Effects and Premiere Pro
- experience using social media listening, scheduling and analytics tools
- proficiency in Microsoft Office Suite including Excel
- ability to engage guests positively in alignment with brand image
- ability to work during high-volume and key event periods
- ability to perform complex reading, writing, math and task completion
Job Duties
- Develop and implement strategic social media campaigns for a market-leading destination resort
- design and implement social media strategy to align with business goals
- foster continued growth of highly engaged social media communities using Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, blogs, video, apps, paid media, and other tools/properties
- support development of multicultural social media communication strategy
- serve as social media community manager for multiple outlets including main property brand, wedding chapel, live poker room, arena, family fun center
- content planning, creation, scheduling and curation for social media in collaboration with internal business verticals and external marketing agencies/partners
- consumer relations and conversation monitoring including posting new content, engaging with posted comments, and resolving consumer inquiries on platforms such as Yelp, TripAdvisor, Google Business
- manage social influencer and blogger relations
- oversee social media campaigns and digital media activations
- provide real-time social media coverage and photography for on-property events such as New Year's Eve, Hot August Nights, food and beverage, nightlife, concerts
- share content and collaborate with marketing and other business partners
- perform research on current benchmark trends and audience preferences
- set specific objectives and report on ROI
- generate, edit, publish and share engaging content daily including original text, photos, videos, and news
- collaborate with marketing, sales and guest service teams to ensure brand consistency
- communicate with followers, respond to queries in a timely manner and monitor guest reviews
- oversee social media accounts design such as Facebook timeline cover, profile pictures and blog layout
- suggest and implement new features like promotions and competitions to develop brand awareness
- stay up to date with current technologies and trends in social media, design tools, and applications
- provide analytics and campaign reports
- implement brand and technology standards
- provide leadership in research and development of emerging and latest trends
- perform any other duties as assigned within the scope of this position
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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