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City of Georgetown, TX

Senior Tourism & Marketing Coordinator

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $59,269.60 - $74,256.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Life insurance
Disability insurance
Employee assistance program

Job Description

The City of Georgetown is a vibrant and dynamic community dedicated to promoting tourism and enhancing the visitor experience. The city is known for its rich history, cultural attractions, and commitment to providing exceptional service to both residents and visitors. As a growing destination, Georgetown prioritizes a welcoming atmosphere, economic development through tourism, and fostering community pride. The City’s Convention & Visitors Bureau (CVB) plays a crucial role in attracting tourists, supporting local businesses, and promoting events that showcase the unique character of Georgetown.

The Senior Tourism and Marketing Coordinator position is an exciting opportunity for a motivated profess... Show More

Job Requirements

  • Bachelor’s degree in communications marketing tourism or a related field
  • Two years of full-time administrative work experience
  • Supervisory experience preferred
  • Experience working with volunteers is a plus
  • Valid Class "C" Texas driver’s license or an out-of-state license with a three-year driving history
  • Ability to manage and coordinate marketing programs and social media
  • Strong communication and organizational skills
  • Capability to handle financial documentation accurately
  • Skill in customer service and visitor assistance
  • Comfortable working independently and under pressure
  • Proficiency with computer software and online marketing tools
  • Excellent problem-solving abilities
  • Knowledge of applicable laws regulations and city policies
  • Ability to train and develop part-time staff
  • Strong multitasking and time management skills

Job Qualifications

  • Bachelor’s degree from an accredited college or university with major coursework in communications marketing tourism or a related field
  • Two years of full-time work experience in an administrative capacity
  • Supervisory experience preferred
  • Experience working with volunteers is a definite plus
  • Knowledge of tax code 351 Hotel Occupancy Tax Revenue Usage
  • Knowledge of public sector practices and principles
  • Knowledge of city policies and procedures
  • Knowledge of federal state and local laws statutes and regulations related to the field of public sector contracts
  • Knowledge of personnel policies and procedures and city ordinances
  • Knowledge of modern office practices
  • Knowledge of city and administrative policies and procedures
  • Knowledge of social media platforms
  • Knowledge of how to design programs events etc
  • Skill in effective communications both orally and in writing
  • Skill in public speaking and presentations
  • Skill in multi-tasking and working under pressure to meet deadlines
  • Skill in working independently
  • Skill in social media
  • Skill in using computer and various software programs
  • Skill in reading and understanding technical instruction manuals for software and other equipment
  • Skill in proofreading accurately
  • Skill in composing text using standard business English and proper grammar
  • Skill in performing mathematical calculations to total petty cash fund and to make change and balance accounts
  • Skill in detecting grammatical errors and inconsistencies in written documents
  • Skill in solving problems that arrive during special events and on a daily basis in Visitor Information Center
  • Skill in interacting will a variety of individuals by phone and in person
  • Skill in directing the work of volunteers
  • Skill in creating a welcoming environment

Job Duties

  • Manages the day-to-day operations of Visitors Center including assisting visitors creating marketing and promotional materials and organizing and coordinating meetings or events
  • Selects supervises and develops part-time staff through counseling training and evaluating of performance
  • Plans organizes and manages marketing programs website information and related marketing activities for the department including utilization of online advertising
  • Assists with the creation of print and digital advertising and collaborates with media agencies to implement campaigns as part of the annual advertising plan
  • Develops plans coordinates and implements programs that showcase Georgetown as a first-class meeting and event destination
  • Supports the City’s Short-Term Rental program by assisting with administration monitoring and reporting and helps compile and analyze Hotel Occupancy Tax data
  • Assists with the coordination and processing of all CVB financial documentation and bill payments to ensure accuracy compliance and timely submission
  • Develops posts and responds to inquiries on social media platforms
  • Researches methodology activities and analysis of marketing initiatives goals and programs
  • Performs a full range of tasks associated with the creation and publication of departmental brochures
  • Develops publishes coordinates and reviews public service announcements advertisements and flyers
  • Assists with marketing and promoting special events through a variety of media outlets
  • Assists the department in the development and timely dissemination of local and regional marketing materials
  • Purchases markets and handles retail sale items in the gift shop portion of the visitor center as well as timely ordering and pricing of merchandise
  • Oversees the sales of the visitors center gift shop collects payment balances cash drawer and makes daily deposits
  • Monitors collects and reports on trends and web traffic statistics
  • Develops and maintains a current inventory of promotional brochures and tracks and orders collateral materials as needed
  • Acquires knowledge regarding Georgetown’s history visitor attractions hotels restaurants and is familiar with all collateral material and merchandise in the visitor center
  • Assists in maintaining CVB general phone line voice mail and information on event listings
  • Compiles and distributes monthly visitor center statistics and compiles reports
  • Organizes and oversees volunteers to prepare promotional items such as goodie bags for visiting groups and organizations
  • Maintains contact information and working relationships with speakers entertainers team building coordinators off-site venues and other pertinent information needed to successfully service meetings and events
  • Develops ways to evaluate and disseminate the economic impact of conferences meetings and tournaments on local businesses
  • Assists with department special events and activities as needed
  • Assists with public awareness and educational programs on services and functions of the CVB
  • Performs other duties as assigned

Job Qualifications

Experience

Expert Level (7+ years)

Job Location

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