Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $59,404.00 - $89,107.00
Work Schedule
Standard Hours
Weekend Shifts
Benefits
Direct Deposit
Bi-weekly paychecks
Medical insurance
Dental Insurance
Vision Insurance
Life insurance
FRS Retirement Plan
Paid holidays
Paid Time Off
Tuition Reimbursement
Education incentives
deferred compensation plan
Wellness incentives
Employee assistance program
Free employee gym
Free employee health clinic
Job Description
Polk County Tourism and Sports Marketing Division is a pivotal regional entity dedicated to promoting Polk County as a premier destination for sports, tourism, and special events. With a mission to market, sell, and recruit visitors to Polk County, this division plays a critical role in driving economic growth, generating jobs, and increasing revenue through diverse leisure, business, and recreational activities. Polk County is recognized as one of Florida's key destinations, attracting over 5 million visitors annually and impacting the local economy by more than $4.5 billion. The Tourism and Sports Marketing Division, supported by the Board of County Commissioners,... Show More
Job Requirements
- Bachelor's degree from an accredited institution
- Minimum five years of sports or tourism sales and marketing related experience
- Established contacts in the sports and tourism industry
- Ability to communicate effectively both orally and in writing
- Proficiency in public speaking
- Ability to analyze data and prepare reports
- Skilled in Microsoft Office and CRM applications
- Ability to plan and coordinate events and sales missions
- Willingness to travel extensively including weekends
- Valid driver’s license or ability to secure Florida driver’s license
- Must be physically and mentally able to perform job duties
- Must report for work during declared emergencies in Polk County
Job Qualifications
- Graduate of an accredited four year college or university
- Minimum of five years sports or tourism sales and marketing related experience
- Established contacts in the sports and tourism industry
- Ability to communicate effectively orally and in writing
- Skilled in public speaking
- Ability to analyze data, prepare reports, and formulate recommendations
- Proficient in Microsoft Office and CRM software applications
- Strong organizational and time management skills
- Ability to coordinate meetings, conferences, and events
- Experience in budget preparation and financial management
- Willingness to travel extensively
- Valid driver’s license or ability to obtain Florida driver’s license
- Destination marketing organization experience preferred
- Meetings or tourism industry certifications preferred
Job Duties
- Assist senior sales and events manager with creation and implementation of tourism and sports sales and marketing plan
- Travel domestically and internationally to supervise marketing and selling of Polk County as a destination
- Develop niche markets to increase overnight stays in Polk County
- Plan and coordinate sales missions in target markets
- Assist with budgeting, financial control, and analysis
- Manage staff and strategies at trade shows and tourism sports events
- Coordinate sales and marketing presentations to corporate decision makers
- Generate and qualify leads using databases and other sales methods
- Prepare follow up reports and analysis
- Develop and analyze contact lists for clients
- Design sales and marketing materials
- Manage sales and marketing efforts with key sports and event facilities
- Represent partners at trade shows and client sales efforts
- Assist with coordination and operations of Polk County special events
- Manage special event budgets and negotiations for room blocks and rates
- Direct staff during special events and trade shows
- Formulate and oversee outdoor recreation strategies
- Attend conferences, seminars, industry trade shows, and sales missions
- Use independent judgment to set priorities and coordinate work
- Perform related duties as required
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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