Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Competitive compensation package
Opportunity for growth
collaborative work environment
Some domestic travel
Exempt team leadership
Job Description
Universal Kids Resort (UKR) is a premier destination in the entertainment and hospitality industry renowned for its immersive family-friendly theme park and onsite hotel. Situated in the vibrant market of Frisco, UKR offers a unique blend of thrilling attractions, engaging shows, and exceptional hospitality experiences designed to captivate guests of all ages. As a part of Universal Destinations and Experiences (UDX), UKR continuously strives to elevate guest experiences by integrating innovative entertainment, top-tier amenities, and strategic partnerships with local and regional communities.
Universal Kids Resort is seeking a talented and strategic Sales and Marketing Leader to spearhead the planning, dev... Show More
Universal Kids Resort is seeking a talented and strategic Sales and Marketing Leader to spearhead the planning, dev... Show More
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- MBA is preferred
- 7+ years of progressive marketing and/or sales experience in the Travel & Resort Industry, Live Entertainment, or immersive experience
- Ability to perform each essential duty satisfactorily
- Some domestic travel required
- Ability to carry out supervisory responsibilities in accordance with the organization's policies and applicable laws
- Ability to work collaboratively in a fast-paced and complex environment
Job Qualifications
- Cross-functional experience and the ability to thrive in a fast-paced, complex, and highly collaborative environment
- Exceptional communication and presentation skills
- Demonstrated translation of data into implication and then into strategy
- Proactively analyze and synthesize segment data, performance, forecasting and budgets into business recommendations
- Demonstrate critical decision making and problem-solving skills, leading to inspiring plans, engagement and ultimately business performance
- Recognize market issues and trends and proactively propose ideas, plans, contingencies, and brainstorm initiatives to address business needs
- Provide clear and succinct direction, facilitate brainstorming and drive innovation that enables working teams to develop breakthrough product ideas
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
- Consistent attendance is a job requirement
Job Duties
- Develops strategic marketing and sales plans to drive local Frisco market initiatives for marketing campaigns, sales and pricing optimization, evolving trade segment partnerships, and developing incentive programs
- Implements sales initiatives that drive attendance, hotel occupancy, repeat visitation, special event buyouts, brand loyalty, and seasonal activations throughout the year
- Champions the voice of the consumer to ensure the understanding of guest needs and behaviors is at the center of special market strategies and programs
- Leads and partners collaboratively to develop strategic and comprehensive marketing communication plans ensuring there is a consistent and cohesive messaging strategy that aligns with overall objectives and goals
- Identifies and implements initiatives that develop and strengthen the positioning of UKR to drive interest and increase revenue for a new business model
- Collaborates by seeking and leveraging partner input in the development of strategic direction for UKR sales initiatives
- Partners closely with UDX Marketing and Sales departments and Hotel Revenue Operations to ensure alignment with business objectives, brand positioning, and revenue goals across both attractions and hospitality
- Monitors and measures Marketing and Sales performance, identifying areas of improvement and efficiency and directs activation through cross-functional teams
- Provides UKR program status updates and communication to help throughout all levels of the organization to stay connected and informed on risks and localization efforts
- Develops campaign performance measurements and look back assessments
- maintains ongoing business tracking as necessary
- Maintains ROI on all marketing initiatives to ensure business objectives are met and makes changes as necessary to changing business demands
- Understands and actively participates in Environmental, Health and Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities
- Performs other duties as assigned
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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