Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Competitive compensation package
opportunities for career growth
Collaborative and innovative work environment
Employee Discounts
Health Insurance
Paid Time Off
retirement savings plan
Job Description
Universal Kids Resort (UKR) is a premier theme park and hotel destination located in the vibrant city of Frisco. As part of the renowned Universal Destinations and Experiences (UDX) family, UKR blends immersive entertainment with exceptional hospitality, creating memorable experiences for families and visitors of all ages. The resort is dedicated to offering innovative attractions, engaging shows, and quality accommodations that set it apart in the competitive travel and leisure market. Focusing on the Frisco market, UKR thrives on fostering strong local partnerships and tailoring unique marketing campaigns to drive awareness and increase demand.
The role at Universal Kids R... Show More
The role at Universal Kids R... Show More
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- MBA preferred
- 7+ years of progressive marketing and/or sales experience in the Travel and Resort Industry, Live Entertainment, or immersive experience
- Proven ability to develop and execute strategic sales and marketing plans
- Exceptional communication and presentation skills
- Ability to analyze data and translate it into actionable business strategies
- Strong leadership and team supervisory experience
- Capacity to work in a fast-paced and collaborative environment
- Willingness to travel domestically
- Commitment to consistent attendance
- Ability to comply with environmental, health, and safety policies
Job Qualifications
- Cross-functional experience and the ability to thrive in a fast-paced, complex, and highly collaborative environment
- Exceptional communication and presentation skills
- Demonstrated translation of data into implication and then into strategy
- Proactively analyze and synthesize segment data, performance, forecasting and budgets into business recommendations
- Demonstrate critical decision making and problem-solving skills
- Recognize market issues and trends and proactively propose ideas and plans
- Provide clear and succinct direction, facilitate brainstorming and drive innovation
- Reasonable accommodation may be made to enable individuals with disabilities
- Consistent attendance is a job requirement
- Bachelor’s degree in Marketing, Business, Communications, or related field
- MBA is preferred
- 7+ years of progressive marketing and/or sales experience in the Travel & Resort Industry, Live Entertainment, or immersive experience
- or equivalent combination of education and experience
Job Duties
- Develops strategic marketing and sales plans to drive local Frisco market initiatives
- Implements sales initiatives that drive attendance, hotel occupancy, repeat visitation, special event buyouts, brand loyalty, and seasonal activations
- Leads and partners collaboratively to develop strategic and comprehensive marketing communication plans
- Identifies and implements initiatives that develop and strengthen the positioning of UKR
- Collaborates by seeking and leveraging partner input in the development of strategic direction for UKR sales initiatives
- Monitors and measures marketing and sales performance, identifying areas of improvement and efficiency
- Develops campaign performance measurements and look back assessments
- Maintains ongoing business tracking and ROI on all marketing initiatives
- Understand and actively participate in environmental, health, and safety responsibilities
- Perform other duties as assigned
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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