Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
competitive compensation
Health Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
inclusive work environment
Job Description
Universal Kids Resort (UKR) is a premier family-oriented resort and regional theme park operated under the Universal Destinations and Experiences umbrella. Known for its combination of immersive experiences, entertainment, and hospitality, UKR strives to offer an exceptional guest experience that caters to leisure families, group conventions, and corporate visitors. The resort leverages innovative marketing and sales strategies to maintain its competitive position within the hospitality and entertainment industries while fostering customer loyalty and driving repeat visitation through targeted engagement and rich offerings. UKR's unique approach balances its identity as a vibrant vacation destination with its role as a leading regional... Show More
Job Requirements
- Bachelor’s degree in marketing, business administration or mass communications or a related field
- seven plus years of experience in strategy and development or a related field or equivalent combination of education and experience
- manage projects and make recommendations with significant and far-ranging impact on business performance
- directly manage vendor relationships and indirectly influence executives and stakeholders across multiple locations
- serve as a key consensus builder and collaborator within marketing and sales and the company overall
- consistent attendance
- reasonable accommodation may be made to enable individuals with disabilities to perform essential functions
Job Qualifications
- Bachelor’s degree in marketing, business administration or mass communications or a related field
- seven plus years of experience in strategy and development or a related field or equivalent combination of education and experience
- strong project management skills
- ability to manage vendor relationships and influence cross-functional teams
- exceptional communication and collaboration skills
- proven track record in developing and executing growth strategies
- ability to analyze market and customer data to inform business decisions
- leadership experience in managing and developing teams
- knowledge of hospitality and theme park industry trends
Job Duties
- Lead the development, preparation, and consolidation of strategic analyses of Universal Kids Resort’s marketing and sales initiatives to optimize resource allocation
- identify strategic product opportunities for growth including market and segment evolution and analyze external marketing trends and competitive actions
- develop product strategies and programs to maximize attendance, average per visitor, and repeat visitation through fact-based analytics
- drive hotel occupancy through targeted marketing campaigns and initiatives
- assess new business opportunities through researching and analyzing internal and publicly available information including competitive intelligence
- provide business insights based on rigorous analyses of customer needs, competitive dynamics, and market trends
- communicate network strategies and learnings throughout the organization
- manage efforts to identify, execute, and communicate integration and alignment opportunities domestically within Marketing and Sales and other divisions
- support the annual planning and budgeting process for Marketing and Sales
- oversee performance and responsibilities of direct reports and department
- cultivate team development emphasizing company vision, culture, consumer orientation, collaboration, and innovation
- develop new product and service ideas to exceed consumer expectations and differentiate the Universal brand
- leverage research data to influence leadership to new levels of growth and profitability
- support hotel marketing and sales strategies to maximize occupancy during theme park closure timeframes
- participate actively in environmental, health, and safety responsibilities
- perform other duties as assigned
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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