Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Benefits
Medical insurance
Dental Insurance
Vision Insurance
Paid vacation
Paid sick leave
paid company holidays
401k plan
Employee Discounts
Tuition Reimbursement
financial wellness programs
Job Description
BWH Hotels, a global leader in the hospitality industry for nearly 80 years, is renowned for inspiring travel through unique and memorable experiences. Headquartered in Phoenix, Arizona, BWH Hotels manages an impressive portfolio of 18 distinguished brands, including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels. With approximately 4,300 hotels spanning over 100 countries, BWH Hotels has established itself as a pioneer and trusted name in the global travel and lodging marketplace. The company prides itself on fostering an innovative, inclusive, and collaborative workplace culture where employee engagement scores rank among the highest in the industry. BWH Hotels offers... Show More
Job Requirements
- Bachelor’s degree in marketing, business administration, communications, or related field
- Approximately 5+ years in marketing operations leadership roles with proven experience integrating Adobe Experience Cloud and other marketing platforms
- Proven administration/configuration experience with Adobe Experience Cloud tools
- Strong process design and workflow orchestration skills
- Familiarity with privacy regulations and accessibility standards
- Ability to manage projects and collaborate with multiple stakeholders
- Excellent communication and organizational skills
- Willingness to travel up to 10% of the time
- Hybrid work model requiring onsite presence approximately three days per week at headquarters in Phoenix, Arizona
Job Qualifications
- Bachelor’s degree in marketing, business administration, communications, or related field
- Approximately 5+ years in marketing operations leadership roles with proven experience integrating Adobe Experience Cloud and other marketing platforms
- Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – certifications are a plus)
- Proven administration/configuration experience building complex Workfront workflows, proofing, routing, approvals
- AEM Assets templates, custom workflows, rendition and tagging automation
- Integrated translation automation workflows
- Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs)
- Strong process design, workflow orchestration, and governance skills
- Familiarity with privacy regulations, accessibility standards, and compliance frameworks
- Ability to manage projects and collaborate across teams including internal data analysts and external creative/media agencies
- Excellent communication and organizational skills paired with strong stakeholder management ability
- Understanding of hospitality industry dynamics and personalization strategies
Job Duties
- Serve as the operational bridge between marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies
- Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies
- Engage with international partners to ensure brand consistency and alignment on operational processes for content creation
- Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery
- Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management
- Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content)
- Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP
- launch and scale journey based orchestrations in Journey Optimizer
- Standardize campaign intake, asset readiness, trafficking checklists, and QA
- streamline handoffs to agencies/ad ops
- Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics
- collaborate with internal data analysts to translate insights into process enhancements and content investment strategies
- Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies
- maintain audit trails in Workfront and AEM
- Act as a player/coach
- create SOPs, playbooks, and training materials
- mentor team members and build learning paths for Adobe and Workfront certifications
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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