Great Wolf Lodge

Sales Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $65,000.00 - $70,000.00
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Work Schedule

Standard Hours
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Benefits

Paid Time Off
annual bonuses

Job Description

Great Wolf is a renowned hospitality company known for its family-focused resorts and lodges across North America. The company specializes in delivering immersive and memorable experiences for families through a combination of indoor water parks, themed accommodations, and engaging entertainment activities. Great Wolf Lodges are strategically located in prime destinations to provide guests with a unique blend of relaxation, adventure, and exceptional service. The brand's commitment to quality and customer satisfaction has positioned it as a leader in the hospitality and resort industry, continuously expanding and innovating to meet the evolving needs of its guests.

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Job Requirements

  • Successful completion of criminal background check and drug screen
  • Successful Department of Motor Vehicle check
  • Able to lift up to 20lbs
  • Able to bend, stretch, and twist
  • Able to stand or sit for long periods of time

Job Qualifications

  • Bachelor’s degree in hotel/hospitality or related field, or equivalent combination of education/experience
  • Minimum 4 years in sales with specific experience in hospitality event/conference sales
  • Demonstrated proficiency in Microsoft Office Suite
  • Professional communication skills both verbal and written

Job Duties

  • Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups
  • Increase market share through effective networking, research and business development activities in order to target, solicit and win new business
  • Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
  • Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities
  • Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings
  • Build and maintain key client relationships, generating repeat business and lifetime value
  • Prepare compelling group proposals, sales materials and contracts that result in sales wins
  • Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
  • Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual
  • Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
  • Create and update quarterly sales action plans outlining business development objectives and market segment strategy
  • Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
  • Monitor room blocks and communicate with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
  • Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies
  • Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program
  • Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure
  • Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
  • Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

OysterLink is a restaurant, hospitality, and hotel job platform.

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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