Pacific Hospitality Group logo

Sales and Marketing - Director of Sales

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $165,000.00 - $185,000.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
401(k) retirement plan
Professional development opportunities
performance bonuses
Employee wellness programs

Job Description

Pacific Hospitality Group is a distinguished hospitality company that takes pride in its owner/operator approach, creating unique value propositions for both investors and team members. As a family-focused company, it is deeply committed to long-term holds that nurture sustainable growth and opportunities for its team members to flourish professionally. The company’s vision centers on enriching people’s lives by providing memorable experiences, contributing positively to communities, and adhering to principles that honor God in all endeavors. This vision is backed by a strong foundation of guiding principles including integrity, compliance, value creation, principled entrepreneurship, customer focus, knowledge, change, humility, respect, and... Show More

Job Requirements

  • Bachelor's degree required
  • minimum 15 years of progressive sales experience in full-service or luxury hospitality
  • at least 10 years in senior leadership roles
  • proven expertise in large group meetings, leisure, and multi-segment sales
  • strong collaboration skills with Revenue, Marketing, F&B, and Conference Services
  • demonstrated success managing house and key accounts
  • deep market knowledge of Napa Valley and corporate meeting trends
  • exceptional negotiation and communication skills
  • experience in an owner-operator or complex multi-property environment

Job Qualifications

  • Bachelor's degree required
  • advanced degree preferred (Hospitality, Business, or related field)
  • minimum 15 years of progressive sales experience in full-service or luxury hospitality
  • at least 10 years in senior leadership roles
  • proven expertise in large group meetings, leisure, and multi-segment sales
  • strong collaboration skills with Revenue, Marketing, F&B, and Conference Services
  • demonstrated success managing house and key accounts while developing new high-yield business
  • deep market knowledge of Napa Valley, corporate meeting trends, and destination partnerships
  • exceptional negotiation, communication, and presentation skills
  • experience working in an owner-operator or complex multi-property environment

Job Duties

  • Lead the property-based sales organization with an ownership mindset, instilling a culture of accountability, collaboration, and excellence
  • Develop and execute the annual group and meetings strategy with emphasis on high-impact corporate, incentive, and association business
  • Serve as an active member of the property executive leadership team, collaborating with Marketing and Revenue to align demand generation, positioning, and pricing
  • Partner with the Corporate Director of Field Sales and Corporate Director of National Sales to optimize lead flow, national account alignment, and multi-property business opportunities
  • Drive both short-term performance and long-term revenue growth through intelligent forecasting and pipeline planning
  • Oversee all group and event sales activities for meetings up to and above 49 rooms on peak, ensuring strong collaboration between EMM, National Sales, and Catering teams
  • Maintain direct oversight of house accounts and key relationships including Napa Institute, Blue Note, and Festival Napa Valley
  • Partner closely with Leisure Sales to capture incremental high-value business and strengthen off-peak demand
  • Collaborate with Marketing to build brand-aligned campaigns and partnerships that drive qualified group and leisure leads
  • Work hand-in-hand with Events/Conference Services and F&B leadership to maximize banquet and catering conversion, elevate the guest experience, and increase total event revenue
  • Ensure consistent coordination between Sales and Event Services to provide seamless transitions from booking through execution
  • Lead, mentor, and develop a high-performing team with clear expectations, measurable KPIs, and ongoing professional growth
  • Conduct consistent 1:1s with all sales team members, providing feedback, coaching, and accountability around sales performance
  • Hold team members responsible for performance in sales scorecard KPIs including Smart Plan accuracy and measurable progress, business pipeline development and conversion, shop call feedback and quality, lead response times and follow-up execution
  • Foster a culture of integrity, empowerment, and collaboration across all commercial functions
  • Own the departmental P&L, ensuring revenue growth, cost control, and achievement of financial targets
  • Partner with Revenue Management on forecasting, group displacement, and pricing strategies
  • Collaborate with Food & Beverage and Events to identify and capitalize on total revenue opportunities
  • Represent the resort and PHG at key industry events and in strategic partnerships across Napa Valley and beyond

Job Qualifications

Experience

Expert Level (7+ years)

Job Location