Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $100,000.00 - $150,000.00
Work Schedule
Flexible
Benefits
Health Insurance
commission structure
Paid Time Off
Retirement Plan
Professional development opportunities
Flexible work schedule
Employee Discounts
Job Description
Dawn Ranch is a beautifully restored destination resort located along the scenic Russian River in Sonoma County. This unique venue is renowned for its elevated yet approachable aesthetic, offering guests an inviting blend of natural beauty, rustic charm, and elegant design. The resort is a sought-after location for weddings, social celebrations, and curated retreats, making it a premier spot for memorable experiences that emphasize connection, nature, and personalized service. Dawn Ranch's tranquil environment provides an ideal backdrop for a variety of events where guests can immerse themselves in the peaceful surroundings and enjoy exceptional hospitality.
The Event Sales Ma... Show More
The Event Sales Ma... Show More
Job Requirements
- Bachelor's degree in hospitality, business, marketing, or related field preferred
- Minimum 2 years of proven experience in event sales or hospitality sales
- Valid driver's license with ability to travel locally
- Strong interpersonal and communication skills
- Ability to work a hybrid schedule and manage remote and onsite responsibilities
- Proficient in Microsoft Office 365 and CRM or sales software
- Ability to conduct property tours, including standing and walking for extended periods
- Capacity to manage multiple priorities in a fast-paced environment
- Physical ability to sit, stand, walk, talk, lift up to 20 lbs occasionally
- Competence to engage with clients professionally both in-person and via digital platforms
Job Qualifications
- Bachelor's degree in hospitality, business, marketing, or related field preferred
- Proven experience in event sales, preferably within the social events, wedding, or hospitality industry
- Strong relationship-building and networking skills within the local and regional events community
- Excellent communication, negotiation, and presentation skills
- Familiarity with event planning processes and contract negotiation
- Proficiency in Microsoft Office 365 and CRM or sales management software
- Ability to represent a brand professionally and with warmth and confidence
- Experience with digital marketing platforms such as WeddingWire, The Knot, or Pinterest is a plus
- Self-motivated with strong organizational and time management skills
- Positive attitude and ability to thrive in a fast-paced, dynamic environment
Job Duties
- Proactively identify, pursue, and secure new social event business including weddings and retreats
- Respond to qualified inbound leads while maintaining strong follow-up and conversion discipline
- Build and maintain relationships with wedding planners, event professionals, wellness partners, and local industry contacts
- Participate in bridal shows, open houses, site visits, and networking events to generate new business
- Conduct ongoing market research within the social and wedding space including competitive insights and SWOT analysis, and provide quarterly market feedback
- Lead client conversations from initial inquiry through contract execution
- Review and present estimates and contracts with clients ensuring alignment with property policies, pricing strategy, and revenue goals
- Actively identify opportunities to upsell and cross-sell lodging, food and beverage, buyouts, and ancillary experiences
- Conduct professional, engaging property tours that showcase Dawn Ranch's unique offerings
- Serve as a trusted advisor to clients throughout the sales process delivering a thoughtful, responsive, and polished experience
- Manage and curate the Dawn Ranch Pinterest account to support wedding and social event inspiration
- Leverage third-party platforms including WeddingWire, The Knot, and Sonoma County Tourism Hospitality Hub to increase visibility and lead generation
- Collaborate with internal marketing partners to align messaging and brand representation
- Work closely with sales support who handles administrative and documentation tasks allowing focus on revenue-generating activity
- Collaborate cross-functionally with operations, food and beverage, and leadership teams to ensure smooth event execution and client satisfaction
- Utilize Microsoft Office 365 and internal sales systems to manage accounts, reporting, and pipeline activity
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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