Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $43,400.00 - $64,000.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
Job Description
West Music is a premier retailer specializing in musical instruments, gear, and accessories, serving a diverse community ranging from band directors and music educators to hobbyist musicians and students' families. Established with a commitment to quality, service, and comprehensive musical solutions, West Music has grown into a trusted name within the music retail industry, offering a wide selection of products and expert guidance for its customers. As a regional multi-store enterprise, West Music places great emphasis on creating a cohesive customer experience while addressing unique market needs across different locations. This dedication positions West Music as a leader in the... Show More
Job Requirements
- Bachelor's degree in marketing, communications, business, or related field
- 3+ years of professional marketing experience in B2B, B2C, or agency environment
- Strong understanding of retail and consumer behavior
- Excellent written and verbal communication skills with demonstrated copywriting ability
- Proficiency in content management systems, social media platforms, and digital marketing tools
- Basic experience with graphic design tools (Canva, Adobe Creative Suite, or similar)
- Strong project coordination and organizational skills
- Ability to manage multiple projects simultaneously across different locations
- Customer service orientation and responsive communication style
- Comfort with data-driven decision making and performance reporting
Job Qualifications
- Bachelor's degree in marketing, communications, business, or related field
- 3+ years of professional marketing experience in B2B, B2C, or agency environment
- Strong understanding of retail and consumer behavior
- Excellent written and verbal communication skills with demonstrated copywriting ability
- Proficiency in content management systems, social media platforms, and digital marketing tools
- Basic experience with graphic design tools (Canva, Adobe Creative Suite, or similar)
- Strong project coordination and organizational skills
- Ability to manage multiple projects simultaneously across different locations
- Customer service orientation and responsive communication style
- Comfort with data-driven decision making and performance reporting
Job Duties
- Translate marketing campaigns into region-specific action plans with clear timelines and execution requirements
- Coordinate campaign timing and implementation across multiple store locations
- Ensure promotional alignment between digital marketing and in-store customer experiences
- Monitor regional campaign performance and report results to marketing leadership
- Identify opportunities to amplify successful local initiatives
- Manage the regional marketing calendar, coordinating local events with store leadership, promotions, and seasonal campaigns
- Process store marketing requests through established workflows and approval processes
- Manage distribution of marketing supplies, print materials, and promotional items to store locations
- Coordinate digital signage updates and ensure in-store promotional materials are current and properly displayed
- Maintain regional marketing asset library and ensure stores have access to approved materials
- Handle regional customer service inquiries related to promotions, events, and marketing initiatives
- Support store managers with marketing and execution guidance
- Produce store-specific social media content within established brand guidelines
- Capture and document local success stories, customer testimonials, and community engagement for brand amplification
- Coordinate photo and video needs for regional events, store activities, and local initiatives
- Develop localized email marketing for store-specific campaigns and event promotions
- Create content that highlights store staff expertise, local inventory, and community involvement
- Participate in social listening to understand regional customer needs and competitive dynamics
- Support content development for local sponsorships and community partnerships
- Conduct routine check-ins with regional and store managers to understand marketing needs, challenges, and opportunities
- Aggregate store feedback on campaign effectiveness, customer response, and competitive activity
- Identify regional market opportunities and emerging local trends
- Work with Regional Executives to train store staff on marketing tools and campaign execution
- Serve as primary marketing contact for store teams, providing responsive support and guidance
- Build collaborative relationships with store leadership to ensure marketing supports sales objectives
- Report regional performance metrics, insights, and recommendations to marketing
- Collaborate with regional sales representatives to align marketing with local market priorities
- Support regional school services sales teams with collateral, promotional materials, and event resources
- Coordinate marketing elements for store events including clinics, workshops, and product demonstrations
- Assist with local event logistics including signage, promotional materials, and digital promotion
- Support regional sales initiatives with targeted marketing campaigns and store-specific offers
- Work with the Events Team to integrate local activities into broader West Music event strategy
- Manage regional marketing budget tracking, vendor invoicing, and expense reporting
- Coordinate local vendor relationships including printers, event venues, and promotional suppliers
- Support email list management and data hygiene for regional customer segments
- Maintain documentation of regional marketing activities and campaign performance
- Operate proficiently within the West Music tech stack including Wrike, HubSpot, Canva, Adobe, as well as CRM, marketing automation, and content management systems
- Ensure compliance with brand guidelines and marketing best practices
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Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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