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Job Overview
Employment Type
Full-time
Compensation
Salary
Exact $90,000.00
Work Schedule
Standard Hours
Benefits
competitive compensation
Paid holidays
Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
long-term disability insurance
short-term disability insurance
401K Matching
Remote work option
Hybrid work option
Job Description
Blend is a full-service marketing agency dedicated to driving growth for tour, activity, and attraction businesses across the United States and Canada. With a strong focus on small to midsize companies that generate annual revenues ranging from $2 million to $30 million, Blend specializes in creating tailored marketing strategies that increase demand and boost bookings for unique travel experiences. The company operates primarily within vibrant markets such as Chicago, Wisconsin Dells, Banff National Park, Charleston, South Carolina, among others, bringing local expertise combined with digital marketing prowess to support their clients' goals.
The organization prides itself on a cultur... Show More
The organization prides itself on a cultur... Show More
Job Requirements
- 5+ years full-time experience in digital marketing
- 3+ years experience regularly using Meta Business Manager and Meta Ads Manager
- experience managing spend on paid social platforms including TikTok, Pinterest, LinkedIn, and Reddit
- solid understanding of conversion tracking with Events Manager and CAPI
- good organizational skills
- must be based in the U.S.
- ability to communicate clearly with clients and internal teams
- strong analytical mindset
- experience collaborating with creative teams
- ability to work remotely or in a hybrid environment
Job Qualifications
- 5+ years full-time experience in digital marketing
- 3+ years experience regularly using Meta Business Manager and Meta Ads Manager
- experience managing spend in other paid social platforms such as TikTok, Pinterest, LinkedIn, and Reddit
- solid understanding of how conversion tracking works including Events Manager and CAPI
- good organizational skills with familiarity using project management tools like ClickUp
- excellent communication skills for internal and client interaction
- ability to analyze data and adjust campaigns accordingly
- passion for driving client success through paid social advertising
- ability to educate clients and internal teams about social advertising capabilities
Job Duties
- own the day to day management of paid social campaigns across Meta, TikTok, and emerging platforms to drive revenue, leads, and other client-specific KPIs
- take accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met
- lead planning initiatives including audience research, geo-targeting, campaign architecture, bidding strategies, and creative briefing in partnership with internal creative teams
- approach paid social with a test-and-learn mindset by testing new approaches, analyzing results, and continuously improving performance across client accounts
- identify new opportunities to help clients accomplish their goals and drive incremental revenue
- audit existing social ad accounts and identify opportunities
- manage ad spend, campaign objectives, targeting, and campaign timelines
- report on current status of accounts, successes, and key learnings
- participate in internal team meetings - daily, weekly, monthly and quarterly
- organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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