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Whataburger Restaurants logo

Omnichannel eCommerce & Marketplace Sr. Director

Job Overview

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Employment Type

Full-time
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
flexible scheduling

Job Description

Whataburger is a beloved American fast-food restaurant chain known for its commitment to quality, customer service, and a distinctive menu that emphasizes freshly made, delicious burgers. Founded in 1950 and headquartered in San Antonio, Texas, Whataburger has grown into an iconic regional brand with a strong presence primarily in the Southern United States. The company prides itself on its customer-first approach, community involvement, and a culture that values employees and fosters innovation. With numerous locations and a loyal customer base, Whataburger continues to evolve with technological advancements to meet modern consumers’ expectations while maintaining its traditional Southern charm and hospitality.Show More

Job Requirements

  • Bachelor’s degree or equivalent work experience required
  • 10+ years of experience in digital commerce or eCommerce
  • Proven experience owning first-party and third-party commerce performance
  • Experience managing fulfillment and third-party marketplace growth
  • Experience with P&L or KPI accountability
  • Experience scaling digital commerce platforms
  • Preferably experience in QSR, retail, or hospitality sectors
  • Excellent leadership and communication skills

Job Qualifications

  • Bachelor’s degree or equivalent work experience
  • 10+ years’ experience with digital, eCommerce preferred
  • Experience with direct ownership of first-party and third-party commerce performance including fulfillment, marketplace growth, and P&L or KPI accountability
  • Experience scaling digital commerce during periods of rapid growth, transformation, or platform modernization
  • Experience in QSR, retail, or hospitality environments with high-volume, multi-location operations preferred
  • Strong leadership and communication skills
  • Analytical and strategic thinking capabilities

Job Duties

  • Set the product vision and growth strategy for Whataburger's end-to-end digital commerce ecosystem
  • Own the omnichannel roadmap across web, mobile app, kiosks, and delivery platforms
  • Drive digital performance outcomes including conversion, frequency, average check, digital mix, marketplace contribution, and guest satisfaction
  • Lead first-party digital ordering and fulfillment strategy ensuring reliable, accurate, and fast experiences
  • Own third-party marketplace strategy and performance including partner relationships, growth initiatives, marketing optimization, pricing, promotions, and operational quality
  • Oversee digital menu, catalog, and pricing foundations for accuracy and consistency
  • Advance experimentation and optimization across 1P and 3P platforms to improve conversion, speed, order accuracy, and overall digital effectiveness
  • Partner cross-functionally with Operations, Technology, and Marketing to align digital capabilities with restaurant realities and scalable execution
  • Build and lead a high-performing team establishing clear KPIs, decision frameworks, and accountability

Job Qualifications

Experience

Expert Level (7+ years)


Job Location

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