Marketing/Public Relations Specialist
Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Exact $50,107.20
Work Schedule
Rotating Shifts
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Flexible work schedule
Professional development opportunities
Employee wellness programs
Job Description
The hiring organization is a county-level government office focused on tourism and event promotion, dedicated to enhancing the region's appeal as a premier destination for various events and tourism activities. With a commitment to fostering strong community relationships and supporting local businesses, the department plays a crucial role in promoting the county’s attractions, accommodations, and services to a broad audience. This organization works strategically to drive economic growth through tourism and event hosting by leveraging extensive local resources and partnerships with hotels, restaurants, and attractions.
This advanced-level marketing and public relations position requires a professional who possesses comprehensive knowle... Show More
This advanced-level marketing and public relations position requires a professional who possesses comprehensive knowle... Show More
Job Requirements
- Completion of core course work for Bachelor's Degree in communications sports public relations journalism marketing or a related field with 36 mos related experience and or training in marketing resource development or public relations
- valid Ohio Driver's License
- availability to work regular hours Monday to Friday 8 30 a m to 5 00 p m
- ability to attend after hour networking events and trade shows
- capacity to travel as required
- proficiency with CRM software
- strong communication and interpersonal skills
- physical ability for stooping reaching standing walking pushing pulling lifting grasping feeling talking hearing seeing and repetitive motions
- ability to lift up to 10 lbs occasionally
Job Qualifications
- Completion of core course work for Bachelor's Degree in communications sports public relations journalism marketing or a related field with 36 mos related experience and or training in marketing resource development or public relations
- valid Ohio Driver's License
Job Duties
- Facilitate the acquisition of leads requests for proposals room rates and pertinent information from local hotels attractions restaurants and meeting service providers as per the requirements of potential decision makers
- cultivate and sustain positive relationships with key contacts and existing clients
- develop and implement marketing strategies to recruit new events
- devise and execute comprehensive sales strategies targeting diverse markets tailoring approaches to meet specific segment needs
- conduct thorough research on market trends and customer preferences to position the county as the preferred event destination
- showcase attractions venues accommodations and services through persuasive strategies and tailored materials
- stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts
- collaborate with local businesses attractions hotels and service providers to offer comprehensive event packages enhancing the county's offerings
- attend after hour networking events and trade shows to build and maintain key relationships
- foster strong ties with community organizations associations and government bodies relevant to each market segment
- conduct community outreach initiatives to bolster the county's reputation
- coordinate with DMO team members for a seamless customer experience across sales operations and customer service
- collaborate directly with event planners to facilitate the seamless execution and planning of their events guiding them to suitable vendors when required
- provide support to groups coordinating site visits
- research identify and solicit group planners in specific markets of motorcoach sport tournament planners golf bike groups religious business and educational groups
- attend trade shows industry events and client meetings
- utilize CRM software expertise for accurate group information maintenance fostering effective communication and follow up
- track and analyze sales data to assess strategy effectiveness and identify areas for improvement
- deliver regular reports to management on sales performance market trends and potential growth opportunities
- perform others duties of a similar nature or level as assigned
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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