Marketing Manager-Life Time Events (Remote)

Concord, CA, USA|Remote, Travel

Job Overview

Employment Type

Full-time

Work Schedule

Flexible

Benefits

fully subsidized membership

discounts on Life Time products and services

401(k) retirement savings plan with company discretionary match

training and professional development

Paid sick leave

Medical insurance

Dental Insurance

Vision Insurance

prescription drug coverage

Short term disability insurance

long term disability insurance

Life insurance

Pre-tax flexible spending plan

Dependent care plan

Parental leave

Adoption assistance

Paid Time Off

deferred compensation plan

Job Description

Life Time Events is a part of Life Time, the nation's premier healthy lifestyle brand, known for its dedication to promoting wellness and active living. Life Time offers a diverse portfolio of events that cater to a variety of endurance sports enthusiasts. Among these are off-road events focused on mountain and gravel biking, as well as trail running, which take place across different regions of the United States. Life Time's events attract a passionate community of athletes, sponsors, and health-conscious individuals, making it a dynamic and engaging environment for professionals involved in sports event marketing and management.

Life T... Show More

Job Requirements

Must be passionate about events and well-versed in endurance sports
Demonstrates positive energy to effectively represent brand both internally and externally
Strong organizational skills to manage multiple projects simultaneously
Ability to think creatively and implement new marketing trends and tactics
Desire to work across teams and skillfully collaborate with internal and external stakeholders
Must have strong computer skills in Word, Excel, Outlook, and PowerPoint
Basic experience in Adobe CS (Illustrator, Photoshop, InDesign)
Great adaptability on new software systems
Must have intimate working knowledge of Facebook, Instagram, Twitter and YouTube
Must be energetic and confident in new scenarios
Active driver's license
Must be located full-time in Monterey, CA or within a 150 mile radius north/northeast of Monterey
Willingness to travel frequently to Monterey and surrounding communities for field marketing activations and event weekends

Job Qualifications

Bachelor's degree in business or related field
3-5+ years prior direct to consumer marketing experience
3-5+ years prior event or brand marketing experience including event production and operations a plus
Strong organizational skills
Ability to think creatively and implement new marketing trends and tactics
Strong computer skills in Word, Excel, Outlook, PowerPoint
Basic experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Intimate working knowledge of Facebook, Instagram, Twitter, and YouTube
Enthusiasm and confidence in new scenarios
Familiarity with Central and Northern California cycling markets preferred
Experience planning and executing pop-up events preferred
Strong cyclist and/or passion for cycling participation growth preferred
Basic video editing skills preferred

Job Duties

Creates strategic and tactical omni-channel marketing plans for each event
Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies
Oversees all communication channels including website, social media, digital paid media campaign and grassroots efforts to ensure proper registration growth and objectives are met
Understands endurance events landscape and presents opportunities for growth and leadership within the marketplace
Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
Collaborates with apparel and merchandise team on event items including finisher medals, apparel/merchandise and related items
Leads with local public relations and community teams/resources as needed
Manages on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social media plan, management of photographers/videographers, content creators and on-site media members
Coordination and project management of communication with athletes, vendors and internal stakeholders for key Life Time Events objectives
Manages day-to-day grassroots outreach program focused on driving participation in Northern/Central California, including oversight of a small team of regional Community Marketing Coordinators
Manages various outreach programs including Industry Connect, Cycling Clubs, Ambassadors
Maintains website and ensures accuracy and regular content updates
Administers periodic website, social media, digital campaign and grassroots audits
Supports and executes marketing efforts for the Life Time Sea Otter Classic event including industry outreach, media credentials and more
Other duties/responsibilities as assigned

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

We didn't receive the exact location for this job posting,

please contact the employer.

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