Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Weekend Shifts
Benefits
competitive pay
Employee company ownership opportunities
Industry Leading Training Programs
Leadership development and career growth tracks
Comprehensive and affordable benefits package
Top workplace with award winning culture
Job Description
Groundworks is North America's leading foundation repair and water management specialist, renowned for its dedication to protecting, repairing, and improving residential properties across the region. As a Top Workplace, the company is more than just a service provider; it is a passionate community of professionals united by a common goal to safeguard the most valuable asset homeowners possess – their homes. Groundworks has established itself as a trusted name in the home services industry through its commitment to quality workmanship, customer satisfaction, and continuous innovation. The company boasts a culture that prizes hard work, creativity, and collaboration, offering its employees... Show More
Job Requirements
- Full time
- Competitive base salary with annual bonus potential
- Employee ownership equity
- Ability to regularly report to work each working day
- Willingness to travel up to 30 percent
- Ability to stand and walk for extended periods during events
- Ability to lift and move marketing materials up to 25 pounds
- Flexibility in working hours to accommodate event schedules
- Ability to use computer mobile devices and office equipment for extended periods
Job Qualifications
- 5+ years of event marketing or field marketing leadership in a multi-location organization
- Experience managing distributed teams across multiple markets
- Proven ability to recruit train and develop front-line marketing representatives
- Strong budgeting forecasting and ROI analysis experience
- Demonstrated success driving measurable lead generation results
- Excellent organizational and project management skills
- Ability to manage multiple priorities in a fast-paced growth-focused environment
- Strong Microsoft Office proficiency Excel reporting required
- Willingness to travel up to 30 percent
- Bachelor’s degree in marketing business or related field preferred
- Experience in home services home improvement or direct-to-consumer marketing preferred
- Experience scaling event programs in high-growth environments preferred
Job Duties
- Develop enhance and scale Groundworks event marketing program to support aggressive growth goals
- Identify high-value local events aligned with target homeowner demographics
- Build annual and quarterly event calendars by market in partnership with regional sales and marketing leadership
- Implement best practices to maximize lead capture appointment set rates and cost efficiency
- Recruit hire train and develop high-performing brand ambassadors
- Lead coach and manage multiple event teams across territories
- Establish performance expectations tied to clear KPIs leads per hour cost per lead appointment set rate
- Foster a culture of professionalism accountability and brand excellence
- Partner with local sales managers to align event schedules with production capacity and revenue targets
- Ensure seamless lead handoff and appointment conversion processes
- Collaborate with corporate marketing to maintain brand standards messaging consistency and promotional strategy alignment
- Oversee event logistics including booth selection contracts equipment transport setup and teardown
- Manage event marketing materials inventory and distribution
- Ensure all brand activations reflect Groundworks professionalism and service excellence
- Track and analyze event performance metrics to measure ROI
- Monitor cost-per-lead cost-per-appointment and conversion performance
- Provide regular performance reports and strategic recommendations to senior leadership
- Identify underperforming markets and implement corrective action plans
- Develop and manage territory-level event budgets
- Control expenses while maximizing lead generation output
- Forecast event-driven revenue contribution
- Regularly report to work each working day
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Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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