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Job Overview
Employment Type
Full-time
Compensation
Salary
Exact $75,000.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional Development
flexible schedule
Employee Discounts
Job Description
The company seeking a Marketing Manager operates across multiple locations in South Carolina and Florida, specializing in delivering top-tier services that require strong brand presence and cohesive marketing efforts. This organization is committed to growth through a unified and strategic approach to marketing, ensuring that their brand identity is well-defined and consistently represented across all touchpoints. The firm values innovative marketing strategies, customer engagement, and operational alignment to stand out in competitive markets. Known for its dynamic approach and focus on comprehensive brand management, the company is currently undertaking major projects such as a company-wide rebranding and the digital consolidation... Show More
Job Requirements
- Bachelor's degree in marketing, business, or related field (or equivalent experience)
- 7+ years of progressive marketing experience
- strong experience with digital marketing and website management
- proven ability to lead branding initiatives and large-scale projects
- experience managing budgets and cross-functional teams
- strong analytical, organizational, and communication skills
Job Qualifications
- Bachelor's degree in marketing, business, or related field (or equivalent experience)
- 7+ years of progressive marketing experience
- strong experience with digital marketing and website management
- proven ability to lead branding initiatives and large-scale projects
- experience managing budgets and cross-functional teams
- strong analytical, organizational, and communication skills
Job Duties
- Strategic leadership and brand management for South Carolina
- Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and lead generation across all locations
- Lead company-wide rebranding initiative, including brand identity, messaging, and visual standards
- Establish and enforce brand guidelines to ensure consistency across all departments, locations, and channels
- Act as the company's brand ambassador both internally and externally
- Collaborate with leadership, directors, and department managers to align marketing strategies with operational goals
- Oversee all digital marketing efforts including websites, social media, email campaigns, SEO/SEM, and online advertising
- Lead the merging of multiple websites into a single, cohesive platform
- Manage online presence including Google Business profiles, reputation management, and third-party platforms
- Analyze digital performance metrics and adjust strategies to maximize ROI
- Create and oversee production of marketing materials including brochures, presentations, digital content, and promotional assets
- Ensure consistent messaging that communicates the company's value proposition
- Manage employee communications such as newsletters and internal announcements
- Identify and implement new marketing channels and opportunities
- Partner with sales teams to develop lead generation strategies through campaigns, trade shows, and events
- Support CRM utilization and lead tracking processes
- Assign and manage incoming leads from various platforms
- Maintain and manage email distribution lists for marketing campaigns
- Conduct market research and competitive analysis to identify trends and opportunities
- Provide regular reporting and insights to leadership on marketing performance
- Plan and manage trade shows, customer events, and company-sponsored activities
- Oversee promotional items, branded merchandise, and employee apparel
- Manage co-op marketing programs and vendor/OEM partnerships
- Develop and manage marketing budgets
- Oversee signage, facility branding, vehicle branding, and point-of-sale materials
- Manage phone system messaging (scripts and recordings)
- Supervise and develop marketing team members
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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