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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $54,000.00 - $88,200.00
Work Schedule
Flexible
Weekend Shifts
Night Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Employee Discounts
401(k) Plan
Professional Development
flexible schedule
Job Description
Churchill Downs Incorporated is a renowned entertainment company headquartered in Louisville, Kentucky, with over 150 years of history centered on the Kentucky Derby, one of the most iconic horse racing events globally. Over time, the company has expanded its footprint by acquiring, developing, and operating a variety of live and historical racing entertainment venues. Alongside this, they have grown the TwinSpires online horse racing wagering business and successfully ventured into regional casino gaming properties. This robust expansion positions Churchill Downs Incorporated as a key player in the entertainment and gaming sector in the United States, bringing a rich tradition of... Show More
Job Requirements
- Bachelor’s degree in marketing, advertising, communications, or a related field preferred
- Three to five years of relevant marketing experience strongly preferred
- Experience managing budgets and analyzing financial performance
- Prior experience working with advertising agencies and/or public relations firms required
- Familiarity with gaming or casino operations required
- Strong background in sponsorship development and/or event partnerships preferred
- Ability to obtain and maintain a valid Kentucky Horse Racing and Gaming Commission (KHRGC) license
Job Qualifications
- Bachelor’s degree in marketing, advertising, communications, or a related field preferred
- Three to five years of relevant marketing experience strongly preferred
- Experience managing budgets and analyzing financial performance
- Prior experience working with advertising agencies and/or public relations firms required
- Familiarity with gaming or casino operations required
- Strong background in sponsorship development and/or event partnerships preferred
- Ability to obtain and maintain a valid Kentucky Horse Racing and Gaming Commission (KHRGC) license
Job Duties
- Develop, coordinate, and execute marketing and advertising campaigns that drive brand awareness, player development, and revenue growth
- Manage the creation, production, and implementation of all marketing materials through internal resources and external agencies
- Review and secure approval for all advertising materials prior to release
- Evaluate marketing initiative performance and produce actionable reporting and insights
- Cultivate strong relationships with media outlets, community organizations, and business partners
- Implement regular media and community outreach initiatives to enhance visibility and public engagement
- Develop and distribute internal communications for all marketing initiatives and community events
- Oversee all Admissions operations to deliver a seamless guest experience beginning at ticket purchase and continuing through on-site entry
- Ensure accuracy and integrity in admissions reporting, reconciliation, and service standards
- Monitor admissions metrics, including attendance expectation, event occupancy, and staffing efficiency, adjusting operational strategies as needed
- Develop and execute a sponsorship strategy, including identifying, securing, and activating local sponsorships that support business objectives, strengthen community partnerships, and deliver on all sponsor commitments to ensure guest satisfaction
- Meet departmental financial goals by developing and adhering to an annual financial budget, forecasting needs, monitoring expenses, and analyzing variances
- Manage vendor contracts and allocate agency and marketing resources efficiently
- Build meaningful guest relationships through positive interactions and visibility on the gaming floor
- Maintain strong knowledge of promotions, events, and amenities to assist guest inquiries
- Serve as a collaborative partner across all departments to ensure alignment and consistent communication
- Maintain strong organizational, analytical, verbal, and written communication skills
- Perform effectively under pressure and remain flexible with scheduling, including nights, holidays, and weekends
- Perform additional duties and responsibilities as assigned
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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