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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $48,000.00 - $78,500.00
Work Schedule
Flexible
Weekend Shifts
Night Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
performance bonuses
flexible schedule
Job Description
Churchill Downs Incorporated (CDI), headquartered in Louisville, Kentucky, stands as a premier entertainment company with a rich history spanning over 150 years. Known famously for the Kentucky Derby, CDI has evolved into a multifaceted enterprise operating live and historical racing entertainment venues, expanding its digital footprint through the TwinSpires online wagering platform, and managing a variety of regional casino gaming properties. This growth reflects the company’s commitment to delivering exceptional entertainment experiences while fostering a workplace culture that values inclusivity, diversity, and innovation.
The workplace environment at Churchill Downs Incorporated is characterized by collaboration and respect, encouraging unique perspectives a... Show More
The workplace environment at Churchill Downs Incorporated is characterized by collaboration and respect, encouraging unique perspectives a... Show More
Job Requirements
- Bachelor's degree in marketing, advertising, communications or a related field preferred
- Three to five years of relevant marketing experience strongly preferred
- Experience managing budgets and analyzing financial performance
- Prior experience working with advertising agencies and/or public relations firms
- Familiarity with gaming or casino operations
- Ability to obtain and maintain a valid Kentucky Horse Racing and Gaming Commission license
- Flexibility to work nights, weekends, and holidays
- Strong analytical, financial, and strategic thinking skills
- Excellent verbal and written communication
- Proven leadership and team management skills
- Ability to work under pressure in a fast-paced environment
Job Qualifications
- Bachelor's degree in marketing, advertising, communications, or a related field preferred
- Three to five years of relevant marketing experience strongly preferred
- Experience managing budgets and analyzing financial performance
- Prior experience working with advertising agencies and/or public relations firms required
- Familiarity with gaming or casino operations required
- Strong background in sponsorship development and/or event partnerships preferred
- Ability to obtain and maintain a valid Kentucky Horse Racing and Gaming Commission (KHRGC) license
- Proven analytical, financial, and strategic thinking capabilities
- Demonstrated ability to lead and inspire diverse, cross-functional teams in a fast-paced environment
- Expertise in data analysis, interpretation, and communication of insights
- In-depth knowledge of gaming operations and marketing acumen
- Exceptional organizational, project management, and attention to detail skills
- Effective communicator with strong verbal, written, and presentation abilities
- Skilled in building relationships and collaborating with senior and executive leadership
- High level of professionalism, integrity, and a strong work ethic
- Flexibility to work nights, weekends, and holidays as needed
Job Duties
- Develop, coordinate, and execute marketing and advertising campaigns that drive brand awareness, player development, and revenue growth
- Manage the creation, production, and implementation of all marketing materials through internal resources and external agencies
- Review and secure approval for all advertising materials prior to release
- Evaluate marketing initiative performance and produce actionable reporting and insights
- Cultivate strong relationships with media outlets, community organizations, and business partners
- Implement regular media and community outreach initiatives to enhance visibility and public engagement
- Develop and distribute internal communications for all marketing initiatives and community events
- Oversee all Admissions operations to deliver a seamless guest experience beginning at ticket purchase and continuing through on-site entry
- Ensure accuracy and integrity in admissions reporting, reconciliation, and service standards
- Monitor admissions metrics, including attendance expectation, event occupancy, and staffing efficiency, adjusting operational strategies as needed
- Develop and execute a sponsorship strategy, including identifying, securing, and activating local sponsorships that support business objectives, strengthen community partnerships, and deliver on all sponsor commitments to ensure guest satisfaction
- Meet departmental financial goals by developing and adhering to an annual financial budget, forecasting needs, monitoring expenses, and analyzing variances
- Manage vendor contracts and allocate agency and marketing resources efficiently
- Build meaningful guest relationships through positive interactions and visibility on the gaming floor
- Maintain strong knowledge of promotions, events, and amenities to assist guest inquiries
- Serve as a collaborative partner across all departments to ensure alignment and consistent communication
- Maintain strong organizational, analytical, verbal, and written communication skills
- Perform effectively under pressure and remain flexible with scheduling, including nights, holidays, and weekends
- Perform additional duties and responsibilities as assigned
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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