Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $69,000.00 - $94,000.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
401(k)
Employee Discounts
Career Development
Job Description
The Westin Book Cadillac Detroit is a distinguished luxury hotel located in the heart of Detroit, Michigan. Renowned for its elegant accommodations, exceptional service, and prime location at 1114 Washington Blvd, the hotel seamlessly blends historic charm with modern amenities to offer guests an unparalleled hospitality experience. As part of the globally respected Marriott International family, The Westin Book Cadillac upholds a strong commitment to wellness, comfort, and holistic well-being, making it a sought-after destination for travelers seeking both business and leisure accommodations. This establishment prides itself on fostering a supportive and dynamic work environment where employees are empowered to... Show More
Job Requirements
- 2-year degree from an accredited university in marketing, public relations, business administration or related major and 4 years experience in sales, marketing, digital or related professional area
- hospitality marketing or digital advertising experience preferred
- or 4-year bachelor’s degree in marketing, public relations, business or related major and 2 years experience in sales, marketing, digital or related professional area
- hospitality marketing or digital advertising agency experience preferred
- strong communication skills
- proficient in digital marketing tools
- ability to manage multiple projects
- detail-oriented
- ability to work collaboratively in a team environment
- flexibility to adapt to changing priorities
Job Qualifications
- 2-year degree in marketing, public relations, business administration or related field with 4 years relevant experience
- or 4-year bachelor’s degree with 2 years relevant experience
- hospitality marketing or digital advertising agency experience preferred
- strong knowledge of digital marketing channels and social media platforms
- excellent communication and interpersonal skills
- proficiency in content management systems
- ability to analyze data and generate actionable insights
- experience managing budgets and marketing campaigns
- skilled in partnership development and vendor management
- proactive and detail-oriented with strong organizational skills
Job Duties
- Develops and executes hotel marketing strategies aligning with business priorities
- cultivates partnerships and participates in demand generation strategy development
- manages marketing budgets and reconciles plans with finance
- leads or partners with hotel operations to execute property-level programming
- serves as brand guardian ensuring marketing reflects brand voice
- partners with revenue management for promotional strategy
- manages email marketing, digital marketing, paid media campaigns and third-party site content
- supports group lead generation efforts
- analyzes campaign results and adjusts strategies
- manages internal and external partners to ensure marketing deliverables
- develops annual digital marketing plans
- monitors SEO and collaborates with agencies
- manages Marriott.com, OTA, and third-party content
- oversees photography and content enhancement
- handles guest communications
- identifies and cultivates internal and external partnerships
- engages with Area Directors of Marketing
- manages PR agency and executes PR events
- manages outlet marketing and defines F&B programming
- develops and implements social media strategies and manages paid social budgets
- directs asset development including photoshoots and collateral
- measures and communicates campaign success
- builds and maintains relationships with key stakeholders
- manages invoice submission process
- completes additional duties as assigned
OysterLink supports restaurant and hospitality hiring.
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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