Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $58,000.00 - $94,700.00
Work Schedule
Flexible
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
401(k) Plan
Employee Discounts
performance bonuses
Professional development opportunities
Job Description
Herschend Enterprises is a family-owned and operated company renowned for its dedication to creating immersive themed attractions that bring families closer together by creating memories worth repeating. Established over 75 years ago, the company has blossomed from its humble beginnings exploring the wonders hidden in an Ozark Mountain cave to becoming the largest family-held themed attractions company in the world, managing 49 leading attractions and experiences worldwide. Rooted in the unique concept of Heartspitality, the blend of heart and hospitality, Herschend places a strong emphasis on genuine care, warmth, and service, which defines the company's culture and approach to guest... Show More
Job Requirements
- Bachelor's degree in marketing, communications, hospitality, or related field
- Minimum of 4 years of progressive marketing experience in hospitality, entertainment, or tourism industries
- Experience launching or rebranding a hospitality business preferably with hotel opening
- Ability to work independently and meet set goals
- Strong communication and interpersonal skills
- Proficient in digital marketing and campaign strategy
- Skilled in project management and cross-functional collaboration
- Adaptability to fast-paced changing environments
- Creative and innovative mindset
- Availability to work flexible hours including evenings, weekends, and holidays
Job Qualifications
- Bachelor's degree in marketing, communications, hospitality, or related field
- 4+ years of progressive experience in marketing, ideally within the hospitality, entertainment, or tourism industries
- Proven experience launching or rebranding a hospitality business with hotel opening experience highly preferred
- Proven ability to work under limited supervision and deliver against set goals
- Exceptional communication, interpersonal, and problem solving skills
- Expertise in digital marketing, campaign strategy, brand storytelling, and media relations
- Excellent project management, leadership, and cross-functional collaboration skills
- Ability to thrive in a dynamic, fast-paced environment with shifting priorities
- A creative spirit and passion for building something new from the ground up
- The ability to think outside the box using a fresh and innovative approach in all aspects of the position
- Flexibility to work evenings, weekends, and holidays as needed
Job Duties
- Develop and execute all pre-opening and post-opening marketing plan initiatives including email communications, website merchandising, social media, digital campaigns, promotions, packages
- Develop and implement integrated marketing plans to drive hotel bookings, brand engagement, and community connection
- Design, launch, and monitor digital and experiential campaigns aligned with key opening milestones and business goals
- Manage marketing and pre-opening expenses, ensuring effective resource allocation and cost control
- Craft marketing materials, signage, and sales collateral for the hotel launch and beyond
- Support public relations strategy and community outreach efforts to build positive relationships with the community, guests, and business partners
- Partner with social media agency to support content strategy, campaign execution, and community engagement that builds brand awareness and drives audience connection
OysterLink connects hospitality businesses with candidates.
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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