Marketing Coordinator, Email and Engagement
Job Overview
Employment Type
Full-time
Compensation
Type:
Hourly
Rate:
Range $24.00 - $34.00
Work Schedule
Flexible
Weekend Shifts
Benefits
Health Insurance
Paid Time Off
Retirement Plan
Flexible Schedule
Professional Development
Discounted parking
Free tickets
Job Description
Houston Grand Opera (HGO) is a distinguished opera company based in Houston, Texas, recognized for its commitment to enriching the community through the art of opera. Established as a leading cultural institution, HGO has garnered prestigious accolades including a Tony Award, two Grammy Awards, and three Emmy Awards, making it the only opera company in the world to have earned all three honors. The organization is dedicated to creating, curating, exploring, and producing exceptional experiences focused on the human voice, aiming to serve diverse audiences with profound and engaging opera performances. With a strategic emphasis on deeply enriching audience experiences... Show More
Job Requirements
- Bachelor's degree in marketing, communications, advertising or sales preferred
- 1-3 years of relevant experience required
- proficiency in writing required
- experience working in email marketing platforms preferred
- experience with CRM databases especially Tessitura is a plus
- must be able to work some evenings and weekends
- ability to work under pressure in a fast-paced environment
- strong interpersonal and communication skills
- attention to detail and quality control
- ability to multitask and prioritize
- proactive and collaborative professional manner
Job Qualifications
- Bachelor's degree in marketing, communications, advertising or sales preferred
- 1-3 years of relevant experience required
- proficiency in writing with writing samples requested
- experience in email marketing platforms such as Active Campaign, Constant Contact, MailChimp, WordFly, or Prospect2 preferred
- experience with CRM databases especially Tessitura is a plus
- background in performing arts is a plus
- ability to work some evenings and weekends
Job Duties
- Support email marketing and database communication efforts including upkeep of calendar,email creation,copywriting,proofing,editing,testing and reporting
- Work closely with marketing and communications colleagues to ensure messaging is accurate and aligned with HGO brand guidelines
- Ensure collaboration on asset development by submitting timely requests for designs, videos, blog articles etc.
- Assist Marketing Manager with email marketing calendar upkeep to ensure successful campaigns and communications
- Execute promotional plans targeting designated demographics and new-to-opera audiences including promotional codes, theme nights, and cross-promotional strategies
- Assist in execution of multi-channel promotions and advertising plans to support ticket sales and community initiatives
- Execute initiatives to increase audiences for email subscriptions, database, sales leads, and social media following
- Support grassroots marketing activations at local community events
- Provide administrative support to the Marketing team including data entry, report generation, inventory, and office management
- Support merchandise and promotional item efforts including sourcing, inventory, and fulfillment
- Perform additional tasks assigned by Marketing Manager, Director of Marketing or Chief Marketing & Experience Officer
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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