The Indigo Road Hospitality Group logo

Marketing Coordinator

Fayetteville, AR, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $37,300.00 - $51,300.00
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Work Schedule

Flexible
Weekend Shifts
Night Shifts
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Benefits

competitive salary
benefits package
opportunity to be part of a dynamic and growing hospitality team
Fast-paced work environment
rewarding work environment

Job Description

The Indigo Road Hospitality Group (IRHG) is an esteemed company in the hospitality industry that prides itself on creating a family-like environment driven by passion and commitment. Founded in 2009 by Steve Palmer, IRHG operates a diverse portfolio of over 30 restaurants and hotels, offering not just employment, but a lifestyle and a journey that values the well-being and professional growth of its employees. Their philosophy is simple yet powerful: by taking care of their people, they ensure that guests receive the best possible experience. This approach has solidified IRHG’s status as a leader in hospitality, continuously expanding with opportunities... Show More

Job Requirements

  • 2+ years of experience in marketing, social media, hospitality or a similar role
  • Strong understanding of major social platforms such as Instagram, TikTok, Twitter, Pinterest, LinkedIn and their unique features, algorithms, and audiences
  • Able to manage a wide variety of people in a very fast paced setting
  • Proficient in WordPress, InDesign, Adobe Suite, Hoot Suite, Canva and similar platforms
  • Proven ability to create engaging and creative social content, both polished and scrappy
  • Exceptional writing skills with the ability to adapt to Indigo Road’s bold, playful tone of voice as well as the voices for multiple brands
  • The ability to travel independently as needed for site visits and content creation
  • Strong organizational and analytical skills to interpret social media metrics and adjust strategies based on data
  • Excellent communication skills, both written and verbal
  • Flexible to work nights and weekends when necessary
  • Able to manage and develop budgets
  • Maintain a clean and professional appearance at all times
  • Must be effective in handling problems in the workplace including anticipating, preventing, identifying, and solving problems, as necessary

Job Qualifications

  • 2+ years of experience in marketing, social media, hospitality or a similar role
  • Strong understanding of major social platforms such as Instagram, TikTok, Twitter, Pinterest, LinkedIn and their unique features, algorithms, and audiences
  • Proficient in WordPress, InDesign, Adobe Suite, Hoot Suite, Canva and similar platforms
  • Proven ability to create engaging and creative social content, both polished and scrappy
  • Exceptional writing skills with the ability to adapt to Indigo Road’s bold, playful tone of voice as well as the voices for multiple brands
  • Strong organizational and analytical skills to interpret social media metrics and adjust strategies based on data
  • Excellent communication skills, both written and verbal
  • Able to manage and develop budgets
  • Flexible to work nights and weekends when necessary
  • Strong verbal, technical and writing skills

Job Duties

  • Assist in the coordination and execution of marketing initiatives, campaigns, and events across multiple properties
  • Maintain regular communication with restaurant and hotel teams to gather updates on hours, promotions, events, and marketing needs
  • Participate in regular in-person and/or virtual meetings to share updates and support property teams
  • Help prepare marketing materials, presentations, and reports for leadership and ownership meetings
  • Support ongoing communication with on-property leadership to identify upcoming changes, events, business needs, and opportunities for promotion
  • Assist with monthly reporting and performance tracking for each location
  • Coordinate and provide on-site support for photo shoots, events, and advertising initiatives
  • Assist with copywriting for digital channels, print materials, and promotional assets
  • Support the execution of the brand’s social media strategy, including content scheduling, coordination with on-site teams, and engagement monitoring

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location