Texas First Bank logo

Texas First Bank

Marketing Coordinator

Job Overview

briefcase

Employment Type

Full-time
clock

Compensation

Type:
Salary
Rate:
Range $36,400.00 - $50,100.00
clock

Work Schedule

Standard Hours
diamond

Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
Community engagement events

Job Description

Texas First is a well-established independent community organization founded in 1973, dedicated to serving Southeast Texas through a network of 27 locations. As a fast-growing company, Texas First prides itself on its commitment to its people and communities, aiming to foster growth and prosperity through banking and insurance solutions. This community-focused organization values its employees as its greatest asset, providing a culture that supports professional development and community engagement. Their mission, Helping Texans Build Texas®, emphasizes the bank's dedication to building lasting relationships within the community and empowering Texans with personalized financial services.

The role of Marketing Coordinator a... Show More

Job Requirements

  • Bachelor's degree in marketing, communications, or related field
  • 3-5 years relevant experience in content development, social media, or lead generation campaigns
  • Experience with social media platforms including Tik Tok, Instagram, Facebook and LinkedIn
  • Photography and video editing skills preferred
  • Understanding of Consumer Experience (UX) advantageous
  • Excellent oral, written, and interpersonal communication skills
  • Knowledge of marketing principles and industry best practices
  • Ability to create both B2C and B2B content
  • Willingness to travel to multiple banking center locations
  • Strong project and time management skills
  • High attention to detail
  • Experience working in a regulated industry

Job Qualifications

  • Bachelor's degree in Marketing, Communications, or related field
  • 3-5 years minimum experience in content development, social media, and/or lead generation campaign development
  • Experience developing and building social media content on various platforms including Tik Tok, Instagram, Facebook and LinkedIn
  • Photography and video editing skills a plus
  • Experience with understanding Consumer Experience (UX) a plus
  • Excellent oral, written and interpersonal communication skills
  • Good understanding of the principles of marketing, the marketing lifecycle and corresponding activation channels, and the industry best practices
  • Ability to create compelling B2C and B2B content
  • Must be willing to travel to events supporting all banking center locations
  • Strong project and time management skills
  • Strong attention to detail and familiarity working within a highly regulated industry

Job Duties

  • Work across the organization to understand marketing needs and interpret those needs into concise, precise, and impactful content and campaigns across a variety of mediums including social media, print and digital advertisement, blogs, white papers, infographics, informational videos, and website copy
  • Collaborate with Director of Marketing and Graphic Designer to develop marketing campaigns and out of the box ideas that appeal to customers and prospects
  • Increase social media awareness by developing engaging content that appeals to target audiences
  • Work with community partners and internal staff to make the most of sponsorships Texas First has engaged with, particularly event activation and ad creation
  • Help organize and participate in community and banking center events, including attending events, taking photos/videos and sharing on social media, and maintaining the marketing item inventory
  • Develop, maintain, and consistently apply knowledge of banking products, services, and the regulations affective them
  • Other duties as assigned

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

We didn't receive the exact location for this job posting,
please contact the employer.