Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $39,100.00 - $53,800.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Event participation
Job Description
This job opportunity is offered by a well-established company specializing in marketing within the real estate industry, focusing on community and division-level initiatives. This organization aims to maintain its competitive edge and strengthen its brand presence by executing targeted marketing strategies that promote residential communities. As an integral part of their team, the Marketing Coordinator will work closely under the guidance of the Director of Marketing to help the company achieve its goals through a variety of focused marketing efforts. The company fosters a collaborative and dynamic environment where innovation and creativity are highly valued, and employees are encouraged to... Show More
Job Requirements
- Bachelor's degree in marketing, communications, business, or related field
- Minimum of 2 years of marketing experience
- Proficiency in Microsoft Office suite and Adobe Photoshop and InDesign
- Strong organizational skills
- Excellent communication skills
- Ability to manage multiple projects
- Knowledge of digital marketing channels
- Willingness to occasionally work after hours or on weekends
- Ability to travel regularly to community sites
Job Qualifications
- 4-year degree in marketing, communications, business, or a related field
- 2 years of relative experience
- General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team
- Strong time management and organizational skills
- Ability to manage multiple complex projects with general direction and with minimal supervision
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign
Job Duties
- Execute marketing initiatives as outlined in the annual division marketing budget
- Assist the Director of Marketing in planning the annual marketing budget
- Prepare monthly budget report and present to Division President and Director of Marketing
- Code and submit invoices to the Director of Marketing for approval
- Coordinate model home set up and maintenance, including merchandising and sales office installation
- Assist the Director of Marketing in creating model home expense reports
- Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
- Assist in training team members and participate in all team training sessions
- Update procedures manuals as necessary to maintain accuracy
- Execute sales promotions according to department procedures
- Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
- Identify target consumer groups (TCGs) for communities and products based on research
- Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
- Prepare and submit entries for awards and contests
- Create social media content and maintain a social media calendar
- Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
- Coordinate marketing material orders and weekly material shipments to communities
- Ensure adequate inventory levels of marketing materials
- Schedule media, including photography, videography, and Matterport tours
- Plan and execute events (Realtor, consumer, employee appreciation, etc.)
- Promote a consistent brand image across all messaging, events, PR, and promotional materials
- Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
- Attend meetings and functions as necessary (occasionally after hours or on weekends)
- Maintain & distribute status and other reports/schedules regularly
- Complete special projects as assigned
- Manage key relationships with stakeholders outside of the organization
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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