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AEG

Marketing Coordinator

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $38,400.00 - $52,900.00
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Work Schedule

Flexible
Weekend Shifts
Night Shifts
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Benefits

Annual salary
health benefits
Matching 401K program
Team gym membership
Flexible PTO requests

Job Description

The Bismarck Larks are a professional summer collegiate baseball team that joined the Northwoods League (NWL) in 2017. The NWL is recognized as the largest organized baseball league in the world, boasting 24 teams and a devoted fan base that surpasses other leagues of its kind. Since its inception over 32 years ago, the league has been instrumental in advancing the careers of more than 2400 NWL alumni into Major League Baseball, underscoring its reputation as a premier platform for top college players from North America and beyond to showcase their talents during the summer season.

The Bismarck L... Show More

Job Requirements

  • Bachelor's degree in marketing, communications, journalism, sport management, or related field
  • 1-2 years of experience in marketing, digital media, content creation, or the sports industry (internships count)
  • Proficiency in social media and email marketing platforms and management tools
  • Experience with analytics tools
  • Excellent writing, editing, and storytelling skills
  • Passion for sports, entertainment, and community engagement
  • Highly organized with strong time management and multitasking skills
  • Positive attitude, collaborative mindset, and willingness to learn
  • Ability to work flexible hours, including nights and weekends during the baseball season and off-season and pre-season team events

Job Qualifications

  • Bachelor's degree in marketing, communications, journalism, sport management, or related field
  • 1-2 years of experience in marketing, digital media, content creation, or the sports industry (internships count)
  • Proficiency in social media and email marketing platforms and management tools (e.g., Meta Business Suite, Mailchimp, Canva, Adobe Suite a plus)
  • Experience with analytics tools (Meta Business Manager, Google Analytics, etc.)
  • Excellent writing, editing, and storytelling skills
  • Passion for sports, entertainment, and community engagement
  • Highly organized with strong time management and multitasking skills
  • Positive attitude, collaborative mindset, and willingness to learn
  • Ability to work flexible hours, including nights and weekends during the baseball season and off-season and pre-season team events

Job Duties

  • Support in executing paid social media ad campaigns
  • Assist in building and curating custom audiences for social and digital ad targeting
  • Collaborate with the marketing team to support targeted ticket sales and sponsor promotions
  • Draft marketing copy for social media, email, web, and advertisements that reflects the team’s voice and brand values
  • Participate in brainstorms and contribute creative ideas to engage fans and elevate the brand
  • Track performance metrics and provide reporting and recommendations to optimize campaign effectiveness
  • Ensure data cleanliness and proper segmentation of contacts in HubSpot
  • Build landing pages and forms using HubSpot's drag-and-drop editor
  • Optimize landing pages for conversions using analytics and A/B testing
  • Write clear and engaging content that highlights the Larks’ community outreach, partnerships, and fan stories for press releases, blog posts, print articles, etc.
  • Craft messages for email marketing campaigns, website content updates, and SMS marketing
  • Support in the coordination and creation of compelling content for the Larks’ social media channels (Facebook, Instagram, TikTok, X, LinkedIn, etc.)
  • Research and provide insight on yearly and quarterly goals and objectives for social platforms that support the company's yearly goals
  • Assist the Marketing Director with implementing promotional plans and timelines
  • Manage the marketing execution of some sponsorship accounts
  • Support in regular website content updates

Job Qualifications

Experience

Entry Level (1-2 years)

Job Location