SAMFORD UNIVERSITY logo

SAMFORD UNIVERSITY

Marketing and Fan Engagement Coordinator

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $42,400.00 - $58,400.00
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Work Schedule

Weekend Shifts
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Benefits

health care
Dental
Vision
deferred compensation plans
flexible spending accounts
Life insurance
long-term disability
Holidays
vacation
sick leave

Job Description

Samford University is a private Christian university located in Homewood, Alabama, known for its commitment to academic excellence, community engagement, and fostering a supportive and innovative environment for both students and staff. With a rich history dating back over a century, Samford offers a wide range of undergraduate and graduate programs, emphasizing hands-on learning and personal growth. The university prides itself on a strong sense of community and dedication to preparing students for meaningful careers and lives of service. Its Athletic Department plays a key role in enriching campus life, promoting school spirit, and engaging with the broader community through... Show More

Job Requirements

  • bachelor's degree
  • minimum one year of related experience
  • strong written and oral communication skills
  • ability to interface professionally with coaches, fans and university personnel
  • knowledge of digital platforms including social media and websites
  • ability to work evenings, weekends, occasional holidays and some travel
  • ability to lift, carry and operate equipment up to 15 pounds

Job Qualifications

  • bachelor's degree
  • minimum one year of experience related to athletics marketing and promotions, digital and social media, and/or game operations
  • strong written and oral communication skills
  • ability to interface professionally with coaches, fans and university personnel
  • knowledge and understanding of various digital platforms including social media and websites
  • highly organized and able to handle multiple projects and deadlines
  • prior experience working within a collegiate athletic department or professional sports team
  • experience working with Word, Excel, Photoshop and other design programs
  • ability to work evenings, weekends, occasional holidays and some travel in addition to daily office hours
  • ability to lift, carry and operate various equipment of up to 15 pounds

Job Duties

  • work with sponsorship to facilitate corporate sponsorship fulfillment and planning
  • work with ticketing to facilitate the group sales program for all ticketed sports
  • work with ticketing group to cultivate current and past groups and new prospects to generate sales
  • contact area businesses, youth organizations, and other large groups to promote the group ticket program
  • assist in creating, coordinating and executing marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement
  • support community events to generate excitement and community engagement
  • create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance, fan experience and fan engagement
  • serve as in-house producer for all home events, determining how each in-game element is implemented including sponsors and game day groups
  • assist with the development of print advertisements, schedule cards, posters and other promotional and marketing collateral
  • support campus marketing initiatives targeted to faculty, staff and the student body to maximize support
  • support the student intern program and game day staffing
  • coordinate with the central university Marketing and Communication Division to assure consistency with university brand guidelines and overall university marketing strategies
  • perform other duties as assigned

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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