Marketing and Digital Engagement Specialist

Wilmington, NC, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Type:

Salary

Rate:

Range $46,600.00 - $69,400.00

Work Schedule

Standard Hours

Benefits

State health plan

Paid Time Off

Retirement Plan

Tuition Assistance

Professional development opportunities

Flexible work schedule

Employee wellness programs

Job Description

Cape Fear Community College (CFCC) is a prominent educational institution located in Wilmington, North Carolina, dedicated to providing comprehensive and accessible learning opportunities to students of diverse backgrounds. CFCC plays a vital role in the community by offering a wide range of academic programs, workforce training, and community enrichment activities. The college is committed to fostering an inclusive and supportive environment that empowers students, faculty, and staff alike. As a respected community college, CFCC emphasizes innovation, excellence, and community engagement, striving to meet the evolving needs of its student population and regional partners.

The Marketing and Digital Engagement Specialist po... Show More

Job Requirements

Bachelor's degree in marketing, communications, digital media, or a related field
at least two years of experience in digital marketing or communications
proficiency in social media platforms and content management
experience using graphic design and video editing software
strong written and verbal communication skills
ability to work collaboratively with teams
knowledge of digital marketing tools and analytics
ability to manage multiple priorities in a fast-paced environment
willingness to submit unofficial transcripts or training certifications with application
ability to submit official transcripts prior to hire date
physical ability to stand or sit for extended periods and lift up to 50 pounds
capability to make sound decisions and communicate effectively

Job Qualifications

Proficiency in social media content creation and management on Facebook, Instagram, LinkedIn, TikTok, and YouTube
experience with social media scheduling software such as Agorapulse
strong writing, editing, and proofreading skills following AP style
experience using Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro
experience with Canva or related cloud-based graphic design tools
familiarity with Vimeo and YouTube for video hosting and captioning
ability to analyze marketing performance metrics and translate them into actionable insights
understanding of best practices in digital advertising, email marketing, and SEO/SEM
knowledge of event coordination and public relations strategies
ability to manage multiple projects simultaneously
experience with AI-powered marketing tools, chatbots, and automation platforms
knowledge of ADA regulations and best practices for content creation

Job Duties

Develop compelling marketing content for social media, website updates, email marketing, digital advertising, and print materials
create and post engaging social media content ensuring platform consistency and engagement
collaborate with graphic design team to produce designs for digital and print publications
leverage AI-powered tools to enhance marketing strategies
develop digital campaigns to improve student retention
update and maintain web and campus digital signage content
write, edit, and proofread various marketing communications
assist in crisis communications and urgent messaging
design marketing materials using Adobe Creative Suite, Canva, or similar tools
capture and edit photos and videos for marketing campaigns and social media
support internal event marketing efforts
coordinate with freelancers and vendors
maintain accurate marketing expense records
schedule communications and campus-wide announcements
use CRM systems to communicate with students
complete administrative tasks for the Community Relations team

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

We didn't receive the exact location for this job posting,

please contact the employer.

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