Job Overview
Employment Type
Full-time
Compensation
Type:
Salary
Rate:
Range $75,000.00 - $80,000.00
Work Schedule
Flexible
Weekend Shifts
Benefits
Dental Insurance
Health Insurance
Paid Time Off
Professional development assistance
Vision Insurance
Job Description
The Museum of Sonoma County is a vibrant and dynamic cultural institution located in the heart of downtown Santa Rosa. Established to inspire and engage individuals from diverse backgrounds, the Museum features a variety of permanent and rotating exhibitions that showcase the rich history and culture of Sonoma County. Alongside these exhibitions, the Museum offers robust educational programs and hosts public events that foster a deeper understanding and appreciation of the region's artistic and cultural heritage. The Museum has long been a well-kept secret, frequented mainly by a dedicated group of enthusiasts. However, it is now positioned to expand its... Show More
Job Requirements
- Bachelor’s degree in marketing, communications, or a relevant field preferred
- Minimum three years of relevant experience in marketing, communications, public relations, or non-profit fundraising
- Outstanding written and verbal communication skills
- Ability to work independently and collaboratively in a team-oriented environment
- Proficient in digital marketing
- Experience with CRM or donor database systems
- Strong organizational skills and attention to detail
- Ability to manage multiple priorities and deadlines
- Willingness to work some evenings, weekends and holidays as required for museum activities
- Able to perform physical activities associated with event setup, including lifting up to 25 pounds
- Must have close visual acuity and manual dexterity to operate office equipment
Job Qualifications
- Bachelor’s degree in marketing, communications, or relevant field preferred
- Additional relevant education and/or training a plus
- Minimum three years of relevant experience in Marketing & Communications, Public Relations and/or non-profit fundraising
- Outstanding written and verbal communication skills with a demonstrated ability to craft compelling narratives
- Bilingual in Spanish strongly preferred
- Ability to work independently and collaboratively in a small, team-oriented environment
- Adept at using and learning software systems and digital tools
- Proficient in digital marketing
- Experience or demonstrated ability to learn quickly to work with CRM/donor database systems
- comfort with managing data and segmentation desired
- Strong organizational skills, attention to detail and ability to manage multiple priorities and deadlines
- Experience with event planning and community partnerships is beneficial
- Passionate about the opportunity to develop the Museum’s brand as a gathering place and destination in Downtown Santa Rosa, and to contribute to the civic and cultural landscape of Sonoma County
Job Duties
- Develop and execute annual marketing and communications plans to build visibility and awareness of the Museum, promote exhibitions, events, and programs across digital, print, and media channels
- Develop and manage the Museum’s brand identity, collaborating with staff to create a coherent, consistent approach and to make the Museum known in the community and beyond
- Oversee and manage website, e-newsletters, social media, press releases, and promotional materials
- Cultivate relationships with media outlets and manage communication strategies to secure coverage, earned media and to create buzz
- Serve as liaison with City and County tourism agencies, as well as other potential partners in promoting visitation to the museum and the region
- Develop and manage the marketing budget to ensure effective allocation of resources
- Leverage appropriate analytic tools to analyze and report on performance metrics and guide strategy
- Work with the Executive Director, contract development consultant, staff and Board of Directors to develop and implement annual and long-term fundraising strategies to support operational and programmatic goals, and financial health of the organization
- Support and help manage individual giving programs, including donor cultivation, stewardship, and annual appeals
- Lead membership development and engagement initiatives to grow membership and retain members, and to build a pipeline of membership and donors
- Plan and execute fundraising and donor events in collaboration with staff and Board
- Oversee and manage the growth and maintenance of accurate donor and membership records in the Museum’s CRM system
- Oversee analysis and reporting on performance metrics to guide strategy
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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