Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Medical insurance
Dental Insurance
Vision Insurance
Paid vacation
Paid sick leave
paid company holidays
401k plan
Employee Discounts
Tuition Reimbursement
Job Description
BWH Hotels is a prominent global leader in the hospitality industry, with nearly 80 years of experience in providing unique travel experiences. Headquartered in Phoenix, Arizona, BWH Hotels operates a diverse and powerful portfolio of 18 distinguished brands, including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels. With approximately 4,300 hotels spread across more than 100 countries, BWH Hotels has established itself as a trusted name for travelers worldwide. The company prides itself on its inclusive and innovative workplace culture, prioritizing employee engagement and fostering collaboration among its teams. Employees are encouraged to contribute meaningfully to the company’s evolving... Show More
Job Requirements
- Bachelor’s degree in marketing, business administration, communications, or related field
- 5-7 years of experience in brand marketing preferably in hospitality, travel, or luxury lifestyle sectors
- proficiency in Microsoft Office Suite
- familiarity with CRM platforms and Adobe tools
- strong understanding of upscale portfolio brand strategy
- experience with paid media and campaign execution
- financial and budgeting awareness
- ability to manage projects and collaborate across teams
- excellent communication and organizational skills
- understanding of hospitality industry dynamics
- ability to work onsite approximately three days per week at Phoenix headquarters
- ability to travel up to 10% of the time
Job Qualifications
- Approximately 5-7 years of experience in brand marketing, preferably within hospitality, travel, or luxury lifestyle sectors
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
- strong understanding of upscale portfolio brand strategy and digital marketing fundamentals
- experience with paid media and campaign execution for premium audiences
- financial and budgeting awareness
- proficiency in Microsoft Office Suite
- familiarity with CRM platforms and Adobe tools
- ability to manage projects and collaborate across teams
- excellent communication and organizational skills
- understanding of hospitality industry dynamics and upscale guest behavior
Job Duties
- Support the development and refinement of brand architecture across Boutique and Upscale brands
- translate upscale and boutique brand positioning into actionable marketing tactics and premium guest-facing experiences
- ensure brand standards are upheld across all marketing touchpoints and communications
- collaborate with property teams to align brand goals, guest insights, and on-property activations
- partner with operations teams to support integration of brand standards into elevated service delivery
- work with digital marketing specialists to execute content strategies, CRM initiatives, and optimize owned channels for upscale audiences
- assist in managing paid media campaigns in partnership with internal teams and external agencies
- monitor campaign performance and guest engagement metrics to support reporting and optimization
- contribute to seasonal and evergreen campaign development, including briefing, execution, and post-campaign analysis
- support personalization efforts using CRM data and loyalty program insights to enhance premium guest experiences
- collaborate with the loyalty team to strengthen member engagement and brand affinity
- help drive revenue and bookings through targeted brand campaigns and performance tracking
- utilize CRM platforms and Adobe tools to support marketing efforts
- leverage AI tools to improve efficiency in content development and campaign execution
- participate in process improvement initiatives and contribute ideas to enhance marketing operations
- take on ad hoc and stretch projects as needed to support evolving business priorities
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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