Manager Event Digital Marketing

Jacksonville, FL, USA|

Job Overview

Compensation

Type:

Salary

Rate:

Range $65,200.00 - $95,200.00

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Professional Development

Flexible Schedule

Job Description

The Professional Golfers Association (PGA) TOUR is a prestigious organization renowned worldwide for delivering top-tier professional golf tournaments that captivate millions of fans globally. Known as the leading organizer of men's professional golf events, the PGA TOUR consistently demonstrates excellence in sports entertainment, innovation, and fan engagement. With a rich history bringing together the best golfers on the planet, this organization continuously evolves its marketing and communications strategies to ensure it remains a leader in the sporting world.

The PGA TOUR's Marketing and Communications department, especially its Demand Marketing team, plays a pivotal role in maintaining and elevating the bra... Show More

Job Requirements

Bachelor's degree required
5 years' experience in social and digital communications
experience managing social media accounts or teams
proficiency with social advertising and sponsored content
strong knowledge of current social media platforms
data analytical skills
proficiency in Adobe Creative Suite
experience with website management and content software

Job Qualifications

Bachelor's degree in marketing, journalism, media or communications preferred
5 years' experience leading social and digital communications and dynamic content creation
experience managing a team or other professional social media account
social advertising experience including use of Facebook Business tool
strong understanding of Instagram, Twitter, Facebook, TikTok and emerging social platforms
ability to analyze and utilize data to customize social strategy
experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
experience managing websites and content management software

Job Duties

Manage development of content for select PGA TOUR events that engages fans and encourages attendance
lead the onboarding of new owned and operated PGA TOUR events
liaise with PGA TOUR Events stakeholders to deliver against promotional needs and goals within partner contracts
responsible for management of social media advertising for PGA TOUR Events to drive revenue
use digital channels to assist event public relations and earned media efforts
collaborate with Creative Studio to develop digital creative that aligns with the overall PGA TOUR Brand and product brand
collaborate with other departments within Marketing and Communications to align with top-line follower growth, brand and revenue goals

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

We didn't receive the exact location for this job posting,

please contact the employer.

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