Strawberry Moon

Lifestyle & Luxury Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $56,200.00 - $91,800.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
401(k) Plan
Professional development opportunities
Employee Discounts
wellness programs

Job Description

Highgate is a premier real estate investment and hospitality management company renowned for its extensive portfolio and expert industry leadership. With more than $15 billion in assets under management, Highgate manages a global portfolio exceeding 400 hotels across North America, Europe, the Caribbean, and Latin America. For over 30 years, the company has been at the forefront of hospitality innovation, offering unmatched expertise through every phase of the property lifecycle—from initial planning and development to recapitalization and eventual disposition. Highgate's strategic approach integrates contemporary programming and digital technology, resulting in a diverse collection of bespoke lifestyle hotel brands, legacy brands,... Show More

Job Requirements

  • Maintain regular attendance in compliance with Highgate Hotel standards
  • maintain high standards of personal appearance and grooming
  • comply with Highgate Hotel standards and regulations
  • maximize efforts towards productivity and assist in implementing solutions
  • effectively handle problems including anticipating, preventing, identifying and solving problems
  • understand and evaluate complex information and data to meet objectives
  • maintain confidentiality of information
  • perform other duties as requested by management

Job Qualifications

  • At least 1 to 3 years’ experience in marketing and communications
  • hospitality industry experience essential
  • demonstrated ability to develop and implement successful marketing strategies for individual hotels including ROI and KPI metrics
  • strong presentation and communication skills
  • proficiency with design and multimedia programs such as Photoshop, Adobe Illustrator, Premiere, After Effects
  • demonstrated ability to develop and maintain relationships with internal and external contacts such as General Managers, Directors of Sales, Directors of Revenue, regional teams, media representatives, and public relations firms
  • strong creative mind
  • knowledge of social media marketing and content creation tools including Shortstack, Offerpop, Hootsuite, Wordpress
  • ability to deliver strong print and collateral marketing materials
  • ability to work proficiently in a fast-paced, high-pressure environment
  • exceptional attention to detail and follow-up
  • effective verbal and written communication with all levels of employees and guests
  • ability to multitask and prioritize departmental functions to meet deadlines

Job Duties

  • Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement
  • craft compelling brand narratives and content strategies aligned with luxury positioning
  • partner with hotel teams to develop localized initiatives that support revenue growth and differentiation
  • develop and execute go-to-market strategies for new property builds, openings, and brand transitions
  • foster strong relationships with property teams and owners, collaborating closely and providing regular campaign performance and ROI updates
  • manage SEO, paid media, CRM, and email strategies to improve acquisition and retention
  • drive lifecycle marketing efforts that increase direct bookings and guest lifetime value
  • manage social media strategy and content development to build brand community
  • manage influencer collaborations to amplify brand messaging
  • work closely with PR teams on earned media, thought leadership, and editorial storytelling
  • cultivate brand partnerships that enhance guest experience and hotel positioning
  • curate activations and pop-ups that tap into cultural trends and lifestyle moments
  • partner with F&B, programming, and creative teams to build brand-led destination drivers
  • manage marketing budgets, planning, and resource allocation
  • build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management
  • conduct post-campaign analysis and performance reporting to optimize future strategies
  • perform other duties as assigned by management

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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