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Highgate Hotels

Lifestyle & Luxury Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $58,100.00 - $94,900.00
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Work Schedule

Flexible
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional development opportunities
Flexible Schedule

Job Description

Highgate is a premier real estate investment and hospitality management company, distinguished by its expansive portfolio and extensive industry presence. With over 30 years of experience, Highgate manages assets exceeding $15 billion and oversees more than 400 hotels across key global regions, including North America, Europe, the Caribbean, and Latin America. This leadership position is underscored by a commitment to innovation in the hospitality space, blending traditional hotel brand management with cutting-edge lifestyle and luxury concepts. As a company, Highgate prides itself on developing bespoke lifestyle hotel brands alongside legacy and independent properties, all featuring modern programming and leveraging digital... Show More

Job Requirements

  • At least 1 to 3 years’ experience in marketing and communications in hospitality industry
  • demonstrated ability to develop and implement successful marketing strategies for individual hotels including ROI and KPI metrics
  • strong presentation and communication skills
  • proficiency with design and editing software such as Photoshop, Adobe Illustrator, Premiere, and After Effects
  • ability to organize exclusive events
  • knowledge of social media marketing and content creation using tools like Shortstack, Offerpop, Hootsuite, and Wordpress
  • ability to deliver strong print and collateral marketing materials
  • ability to work efficiently in a high-pressure and fast-paced environment
  • exceptional attention to detail and follow-up
  • maintain a warm and friendly demeanor
  • effective verbal and written communication skills across all levels of staff and guests
  • ability to multitask and prioritize departmental functions to meet deadlines
  • maintain regular attendance in compliance with company standards
  • maintain high standards of personal appearance and grooming
  • comply with company standards and safety regulations
  • proactive problem-solving skills
  • ability to understand and evaluate complex information and data
  • ability to maintain confidentiality of information
  • perform other duties as assigned by management

Job Qualifications

  • At least 1 to 3 years’ experience in marketing and communications in hospitality industry
  • demonstrated ability to develop and implement successful marketing strategies for individual hotels including ROI and KPI metrics
  • strong presentation and communication skills
  • proficiency with design and editing software such as Photoshop, Adobe Illustrator, Premiere, and After Effects
  • demonstrated ability to develop and maintain relationships with internal and external stakeholders including general managers, directors of sales, revenue leaders, regional teams, media representatives, and public relations firms
  • strong creative abilities
  • knowledge of social media marketing and content creation using tools like Shortstack, Offerpop, Hootsuite, and Wordpress
  • ability to deliver strong print and collateral marketing materials
  • exceptional attention to detail and organizational skills
  • ability to work under pressure in fast-paced environments
  • effective verbal and written communication skills
  • ability to multitask and prioritize departmental functions to meet deadlines
  • maintain regular attendance and adhere to company standards
  • maintain high standards of personal appearance and grooming
  • comply with hotel standards and safety regulations
  • ability to identify and solve problems proactively
  • ability to understand and evaluate complex information and data
  • ability to maintain confidentiality of information

Job Duties

  • Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement
  • craft compelling brand narratives and content strategies aligned with luxury positioning
  • partner with hotel teams to develop localized initiatives that support revenue growth and differentiation
  • develop and execute go-to-market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success
  • foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates
  • manage SEO, paid media, CRM, and email strategies to improve acquisition and retention
  • use guest segmentation and performance insights to optimize marketing ROI
  • drive lifecycle marketing efforts that increase direct bookings and guest lifetime value
  • manage social media strategy and content development to build brand community
  • manage influencer collaborations to amplify brand messaging
  • work closely with PR teams on earned media, thought leadership, and editorial storytelling
  • cultivate brand partnerships that enhance guest experience and hotel positioning
  • curate activations and pop-ups that tap into cultural trends and lifestyle moments
  • partner with F&B, programming, and creative teams to build brand-led destination drivers
  • manage marketing budgets, planning, and resource allocation
  • build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management
  • conduct post-campaign analysis and performance reporting to optimize future strategies
  • perform other duties as assigned by management

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location

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