Lifestyle & Luxury Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $56,200.00 - $91,800.00
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional Development
Employee Discounts
wellness programs

Job Description

Highgate is a leading real estate investment and hospitality management company with a remarkable global presence, managing over $15 billion of assets across more than 400 hotels located in North America, Europe, the Caribbean, and Latin America. Established with a 30-year track record of innovation and leadership in the hospitality industry, Highgate has developed a reputation for cultivating a diverse portfolio of bespoke lifestyle hotel brands, legacy properties, and independent resorts. Its commitment to contemporary programming and digital expertise has positioned the company as a forward-thinking powerhouse that excels in managing the full property life cycle from development and planning... Show More

Job Requirements

  • Bachelor's degree in marketing, communications, hospitality management or related field
  • 1 to 3 years of marketing experience preferably in hospitality
  • Proven track record of creating and executing multi-channel marketing campaigns
  • Strong analytical skills with the ability to interpret performance data and optimize campaigns
  • Excellent communication and presentation skills
  • Proficiency in digital marketing tools and social media platforms
  • Ability to work under pressure in a fast-paced environment
  • Strong organizational skills with attention to detail
  • Ability to build and maintain professional relationships
  • Willingness to work flexible hours as required by hotel operations
  • Commitment to maintaining high standards of appearance and professionalism
  • Ability to handle confidential information with integrity
  • Must be proactive, creative, and results-driven
  • Ability to multitask and prioritize effectively
  • Experience with budget management and marketing analytics preferred

Job Qualifications

  • At least 1 to 3 years' experience in marketing and communications, hospitality industry experience essential
  • Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI and KPI metrics
  • Strong presentation and communications skills
  • Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects
  • Demonstrated ability to develop and maintain relationships with external and internal contacts such as general manager, director of sales, director of revenue leaders, regional team, media representatives, and public relations firms
  • Strong creative mind
  • Ability to organize exclusive events
  • Knowledge of social media marketing and content creation programs such as Shortstack, Offerpop, Hootsuite, Wordpress
  • Ability to deliver strong print and collateral marketing materials
  • Ability to work proficiently and quickly in a high-pressure and fast paced environment
  • Exceptional with details and follow up
  • Maintain a warm and friendly demeanor at all times
  • Effective verbal and written communication skills with all level of employees and guests
  • Ability to multitask and prioritize departmental functions to meet deadlines
  • Maintain regular attendance in compliance with hotel standards as required by scheduling
  • Maintain high standards of personal appearance and grooming
  • Comply with hotel standards and regulations to encourage safe and efficient operations
  • Maximize efforts towards productivity, identify problem areas and assist in implementing solutions
  • Effective problem handling including anticipating, preventing, identifying and solving problems
  • Ability to understand and evaluate complex information and data from various sources to meet objectives
  • Ability to maintain confidentiality of information

Job Duties

  • Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement
  • Craft compelling brand narratives and content strategies aligned with luxury positioning
  • Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation
  • Develop and execute go-to-market strategies for new property builds, openings, and brand transitions ensuring cohesive brand integration and market entry success
  • Foster strong relationships with property teams and owners collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates
  • Manage SEO, paid media, CRM, and email strategies to improve acquisition and retention
  • Use guest segmentation and performance insights to optimize marketing ROI
  • Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value
  • Manage social media strategy and content development to build brand community
  • Manage influencer collaborations to amplify brand messaging
  • Work closely with PR teams on earned media, thought leadership, and editorial storytelling
  • Cultivate brand partnerships that enhance guest experience and hotel positioning
  • Curate activations and pop-ups that tap into cultural trends and lifestyle moments
  • Partner with F&B, programming, and creative teams to build brand-led destination drivers
  • Manage marketing budgets, planning, and resource allocation
  • Build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management
  • Conduct post-campaign analysis and performance reporting to optimize future strategies
  • Perform other duties as assigned by management

Job Qualifications

Experience

Mid Level (3-7 years)

Job Location