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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $130,300.00 - $217,400.00
Work Schedule
Standard Hours
Job Description
Starbucks Coffee Company is a globally renowned coffeehouse chain established with the vision of being a different kind of company that not only celebrates coffee but fosters connections and community. Since its inception, Starbucks has grown into a cultural icon known for exceptional customer experience and leadership development. Starbucks is committed to creating an inclusive environment where leaders and partners are driven by a passion for service and share a commitment to excellence. They prioritize innovation, diversity, and sustainability in everything they do. The company continues to expand its footprint worldwide and strives to deliver unique and immersive customer experiences... Show More
Job Requirements
- Bachelor's degree or equivalent experience
- Experience leading major activations, tentpole events, or integrated experiential campaigns
- 7-10 years experiential marketing, brand activation, event marketing, cultural partnerships, or related roles
- Deep experience with agencies, production partners, and cross-functional collaboration
- 3-5 years in strategy or creative development at a brand or agency
- Prior experience leading people and teams
- 5+ years people-management experience
- Strong operational, budget, financial acumen
- Advanced PowerPoint skills
- Proven track record using insights to inspire experiential concepts
Job Qualifications
- Experience leading major activations, tentpole events, or integrated experiential campaigns
- 7-10 years experiential marketing, brand activation, event marketing, cultural partnerships, or related roles
- Deep experience with agencies, production partners, and cross-functional collaboration
- 3-5 years in strategy or creative development at a brand or agency
- Prior experience leading people and teams
- 5+ years people-management experience
- Strong operational, budget, financial acumen
- Advanced PowerPoint skills
- Proven track record using insights to inspire experiential concepts
Job Duties
- Identify and communicate key responsibilities and practices to ensure the team operates with clarity, positivity, and accountability
- Lead development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks
- Provide clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders
- Establish a multi-year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives
- Represent experiential marketing across the broader marketing and GTM ecosystem
- Own end-to-end process for experiential strategy, activation development, execution, and measurement
- Ensure alignment of experiential programs with campaign strategy and integrated marketing
- Oversee operational excellence including timelines, budgets, agency coordination, vendor management, and cross-functional alignment
- Lead prioritization across simultaneous programs
- Develop strategic briefs, executive presentations, and activation plans
- Champion measurement frameworks for experiential KPIs
- Lead with a 360 approach considering how the brand is activated across experiential, PR and social, while balancing operational needs
- Serve as SME for experiential marketing, event innovation, cultural trends, and emerging technologies
- Partner closely with integrated marketing, media, social, PR, brand strategy, store design, and product teams
- Oversee agency partners and ensures best-in-class output
- Challenge and inspire team members
- Coach direct reports on strategy, creative, operations, and collaboration
- Ensure compliance with legal, operational, and experiential standards
- Lead hiring, training, development, and performance management
- Build an inclusive, innovative team culture
Job Qualifications
Experience
Expert Level (7+ years)
Job Location
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